Marketing Live - Marketing Budget Setting & Measurement

April 13, 2017

Feel like you never have enough budget to accomplish your goals? Always being asked: what does it cost to acquire a student, what should we be spending on marketing and what are our competitors spending? Regardless of the organizational arrangement within the institution, the answers to these questions and the need to establish appropriate marketing budgets, measure effectiveness and showcase the return on investment is more critical than ever. This session will share some best practice examples that will help you build a business case for the right marketing budget and ways to measure the return on your investment.

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Admissions Live - Boosting Enrollment Yield with Text Messaging

April 11, 2017

May 1st, decision day in college admissions, is right around the corner. While potential students are being inundated with messaging, some colleges have worked to cut through the white noise now associated with traditional communication plans by using text messaging. Initial results have shown that text messaging may not only be the new, preferred way to communicate, but also the most data-rich for admission offices.

On this episode of Admissions Live, we will discuss how enrollment leaders are using text messaging to improve communications, empower their recruitment staff, collect important data, and, of course, drive up enrollment yield.

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Student Affairs Live - Keep Calm and let the Dean of Students handle it

April 5, 2017

The beginnings of the professional field now known as student affairs can be traced to 1890 at Harvard University when then President Charles Eliot “asked LeBaron Russell Briggs, a young and popular English instructor, to serve as a ‘student dean’... to look after undergraduates” (Sandeen, 2004, p. 30). Later Deans of Men and Deans of Women were foundational in the professionalization of the field and the establishment of practices for higher education student services. They also formed professional associations, influenced early research on students, and urged the academy to consider the “whole student.” In short, what is now known as the Dean of Students could be considered the quintessential student affairs role.

Today, much in the higher education landscape has shifted and the Dean of Students may be more central than ever. As compared to previous Deans, on many college and university campuses today's Dean of Students is now: responsible for addressing a more complex set of student concerns,
beholden to new constituencies on and off campus, and experiencing oversight within a more strict regulatory and legal context.

On this episode of Student Affairs Live, host Heather Shea will discuss with a large panel of current and recent Deans of Students how and why the Dean of Students role has changed and the leadership skills and professional competencies present-day Deans of Students need to be successful in this multifaceted role. Joining Heather to discuss the shifting responsibilities of this complex position are Craig Chatriand, Tim Gordon, Paul Shang, Kendal Washington White, and Lee Burdette Williams.

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Marketing Live - Advancing your Marketing Career

March 31, 2017

How can you keep your higher ed marketing career moving forward? In this episode of Marketing Live, industry leaders will share their experiences. Tune in for lessons learned from their professional journeys. Whether you’re looking to grow in your current role or take the next step in your career, you’ll gain important insights and advice to help you professionally.

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Student Affairs Live - Contested Issues Debate from #ACPA17

March 29, 2017

Join Student Affairs Live co-hosts Heather Shea and Tony Doody as they moderate six fast-paced, eight minute, one-on-one debates between legendary thought leaders in student affairs.
The session will explore controversial topics in higher education. The session will include feedback from the live audience and twitter.

DEBATE TOPICS
- Create or Cultivate: Will our culture’s obsession with innovation lead us to neglect maintenance and maintainers?
- Authenticity: Should we reveal our authentic self in our professional capacity?
- Graduate Preparation: Are Masters program adequately preparing professionals for the field?
- Debate is Effective: Is debating an effective method of discourse?
- Scope of Higher Education: Are the services and opportunities provided to today’s students are beyond the scope of the academic mission?
- Consolidation: Should ACPA and NASPA merge to one student affairs association?

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Higher Ed Live: Special Edition - Mastering Facebook Live

March 24, 2017

Facebook Live allows anyone with a phone to broadcast in real time to the world. While it's easy to connect, it’s not necessarily easy to produce content that connects with your audiences. In this episode, Nick Persac, University of Texas at Austin social media coordinator, shares tips and tricks to help you master Facebook Live. Join us as he shares case studies, best practices and some lessons learned.

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Advancement Live - Senior Sendoff: Managing the Transition from Student to Alumnus

March 22, 2017

As May approaches, we’re preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life? What are some of the best programs to gather their post-graduation plans, communicate alumni benefits, and encourage them to stay connected?

In this episode of Advancement Live, Kim Brown speaks with student and young alumni engagement experts from Northwestern University and SUNY Cortland, as well as a strategist from iModules, about fresh ideas for connecting with soon-to-be graduates and recent alumni – with the goal of keeping them interested in their alma maters long after commencement.

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Admissions Live - Avoiding Spring Burnout

March 21, 2017

It’s no secret that spring can be one of the busiest windows of time in the admissions cycle. Between spring break visits, yield events, spring recruitment travel, and all the while mentally maintaining two different classes, it’s easy to find ourselves and our student employees burning out. How can we best maintain great energy as we move into one of the most important times of year? How can we ensure our students are still getting the best service possible? And how can we make sure we still have a bit of time for ourselves?

In our broadcast, we'll discuss what feeds into the spring burnout, as well as some strategies to avoid the burnout and to maintain our focus all the way through May.

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Marketing Live - Workflows & The Design Process

March 16, 2017

A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn from two veteran creatives and bring your questions about how to create the most effective project workflow for your shop.

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Admissions Live - Effective Accepted Student Yield Strategies

March 7, 2017

May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students' "short lists" are longer than ever, creating and implementing effective accepted student yield strategies has become a point of emphasis, and competitive differentiation, in admissions.

In this episode of Admissions Live, we will sit down with Jennifer Fellinger, Vice President for Public Affairs and Marketing at Hope College, to discuss how Hope stays ahead of the curve with their innovative approach to yield-based communication and events.

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