Marketing Live - Neuromarketing in Higher Education

August 1, 2018

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.


Student Affairs Live - Hello, I’m Student Affairs: Undergraduate Courses and MOOCs as an Introduction to the Profession

July 26, 2018

Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson, Brenda McKenzie, Darren Pierre, Erich Pitcher about courses on student affairs for undergraduate students. Panelists will discuss their experiences, different structures for these courses, student outcomes, and research on these courses. This free episode will air live on Wednesday, July 25 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs. If you have questions for our panelists, in advance of the episode please email or tweet @KeithEPhD with your question and Keith will incorporate it into the dialogue. We will also take questions during the episode via the Twitter backchannel at #higheredlive.


Admissions Live - Training the Next Generation of Admission Professionals

July 18, 2018

Summer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the things you need to do to prepare as we help encourage, educate, and promote the enrollment management leaders of tomorrow.


Marketing Live - Elevate your Social Media Strategy

July 13, 2018

Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.


Marketing Live - DNA-based Positioning: Lessons from Silicon Valley

June 29, 2018

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working with technology companies in Silicon Valley. During this time, Andy has been at the forefront of tech and innovation, and she’ll share how lessons from these experiences can apply to higher education.


Admissions Live - Redesigning the Student Experience

June 27, 2018

Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation.

In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.


Admissions Live - Personalized Acceptance Videos

June 19, 2018

Personalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episode dives into a behind-the-scenes look at developing such videos to discuss: Developing a collaborative partnership with stakeholders Challenges and surprises throughout developing such a campaign Impact and analytics resulting from this acceptance notification change On this episode of Admissions Live, we sit down with Andrew Cevasco. Andrew is associate director of events and marketing at Loyola University Maryland. We’ll discuss the journey an institution navigates when committing to utilizing personalized acceptance videos.


Student Affairs Live - Pedagogy Beyond the Classroom

June 13, 2018

Transformative learning disrupts a learner’s worldview. It involves the development of knowledge, skills, and emotions. What experiential pedagogies best facilitate this kind of transformative student learning? What pedagogies can best work to support learning around social justice and how can student affairs educators apply these directly in our interactions with students and indirectly in the design and implementation of our initiatives?

On this episode of Student Affairs Live, guest host Keith Edwards speaks with Jane Fried, Ruth Harper, and Vijay Kanagala about pedagogy for transformative student learning. These scholars will discuss learning, pedagogy, and applications for student affairs educators.


Higher Ed Special Edition - Digital Rumor Control

June 13, 2018

How do you protect your institution, inform your leadership and keep a cool head when social media rumors are flying?

Social media is instant, global and uncensored and has been a game changer in the public relations and marketing communications landscape. Join this webinar to learn more about how social listening tools, data collection, and rapid responses can help you stay ahead of the rumor mill. We’ll talk through best practices for engaging your followers and moving the conversation off of social and into meaningful resolutions. 

We’ll also engage in an open discussion about free speech and our followers’ often misplaced expectations that universities should be censoring community members for having views they disagree with. Let’s plan to learn from each other!


Advancement Live - What’s New with Giving Days?

June 13, 2018

Day of Giving efforts are evolving and can have an impact on your Advancement operation beyond just one day of the year. In this episode, you’ll hear how Gonzaga and Saint Joseph’s University brought new energy into their Day of Giving with tools from iModules, and how these tools will impact their year-round giving strategies. From leaderboards to gamification to peer-to-peer fundraising, you’ll learn some of the latest trends in online giving and the impact it can have on your institution’s fundraising goals.