March 29, 2018
In the past several years many higher education institutions have come under attack by groups of radicals who are determined to push the limits of the First Amendment. On October 19, 2017, the University of Florida faced this threat when white supremacist Richard Spencer held an event on campus. As a result of high levels of preparation, coordination and luck, the day passed without incident. Nicole Yucht, assistant vice president of UF Communications and Major Brad Barber, assistant director of the UF Police Department will talk about the communication efforts before, during and after the event and will share lessons learned when Gators meet haters and clash over the First Amendment.
March 28, 2018
Join the conversation with, Sara Goldrick-Rab, author of Paying the Price: College Costs, Financial Aid, and the Betrayal of the American Dream as she shares research, issues, and strategies that are affecting affordability and student success. Please contribute to the conversation by emailing questions before the show to email@example.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into the live conversation.
March 22, 2018
At the heart of leadership lies persuasion. At the heart of persuasion lies storytelling. On this episode of Marketing Live, author, storytelling expert, and former admissions officer Esther Choy will dissect the art and science of storytelling. She'll share insights on the power of story and how to use it to your advantage. Esther will discuss how to find the perfect hook, how to structure your story, and how to bring facts and data to life.
March 20, 2018
Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication in our inboxes. It's no wonder we have trouble keeping things organized. Ashley Budd join Admissions Live host Nicole Lentine. Tune in to hear pro tips and tricks for achieving and maintaining the elusive "inbox zero."
March 7, 2018
The recent tragedy at Marjory Stoneman Douglas High School in Parkland, Florida has provoked a significant increase in student activism across the country and lead to questions about how this may affect college admissions. Many institutions have made public statements on the issue, ensuring prospective students that their admissions decisions would not be negatively impacted by discipline stemming from peaceful, lawful activism. On this episode of Admissions Live, we sit down with Stefanie Niles, Vice President for Enrollment Management at Dickinson College and NACAC President-Elect, and Eric Hoover, a senior writer at the Chronicle for Higher Education, to discuss this timely topic and how it may impact the future of college admissions.
March 5, 2018
Advancement Live is back with another new topic in our new format. Join Higher Ed Live hosts Andrew Gossen and Kim Infanti for a look at what is trending in university advancement shops.
This week: a recap of key insights from the Artificial Intelligence in Advancement Summit held at Cornell earlier this month. Plus, some thoughts about what higher ed advancement pros could learn about digital from the Republic of Estonia.
February 27, 2018
As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want? On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improving yield by deciphering what accepted students (and their parents) want.
February 27, 2018
Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, Pennsylvania.
February 27, 2018
When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow