July 25, 2019
Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times.
On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This episode will explore how senior leaders in student affairs can effectively lead students, communities, and organizations effectively toward racial justice and decolonization.
July 23, 2019
You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.
July 19, 2019
These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater.
But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently?
In this Advancement Live broadcast, our guests will guide you through a “shot list” to make sure you’re making the right choices for the medium and giving your audience the kinds of quality video content that builds affinity and loyalty.
June 27, 2019
Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be.
In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem-solving is informing work in his new role at Arizona State and how consumer insights are a driving force in ASU’s Enterprise Marketing Hub.
June 27, 2019
It’s 4:20 p.m. Do you know where your prospective students are?
Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.
With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.
June 24, 2019
If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should your institution step up to help these students? Do your administrators understand the considerations that must be made to ready your operations? What is the student’s state of mind? Is helping these students your responsibility as a higher ed leader? Get these questions and others answered as you listen to a conversation between Dr. Michael Horwitz, President of TCS Education, Travis Allen, President of Trident University International, and Joe Sallustio, COO of Claremont Lincoln University and host of this broadcast.
June 13, 2019
“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination.
On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit in Student Affairs and Higher Education. This episode will critically examine the idea of “job fit” and explore legal, ethical, and employment concerns related to race, class, gender, sexual orientation, and more.
June 13, 2019
For small institutions and institutions with a small annual giving staff, key campus partnerships are critical for implementing a large scale Day of Giving Campaign. Join Cameron Hall, Keri Rursch and Ken Brill to learn how Augustana College, Rock Island, IL took it’s Day of Giving to new heights with key partnerships and shared governance.
June 13, 2019
How did architectural design philosophy evolve and what was the resulting impact? How did anti-diversity become the norm for early college dormitory design? How did coeducation require college officials to rethink the spatial configurations of their campuses? What influence did insane asylums, orphanages, fraternity and sorority houses, and boarding houses have on design trends?
Learn the answers to these questions and more as host Tony Doody interviews Dr. Carla Yanni (architectural historian in the Art History department of Rutgers University).
June 5, 2019
Jay Baer has been named one of the world’s most influential digital marketers, customer service experts, and customer experience experts. In this episode of Marketing Live, he’ll share insights for higher ed marketers on delivering a customer experience that creates conversation – with specific examples of talk triggers that colleges and universities use to give people a memorable story to tell.
In addition, Jay’s firm recently reviewed websites of the top 50 universities in the United States based on undergraduate enrollment. Convince & Convert discovered five primary best practices around which the most successful schools focused their website marketing efforts, which Jay will outline.