Higher Ed Live
Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis

Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis

April 9, 2019

Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.

Admissions Live - Effective Yield Strategies Pre and Post May 1st

Admissions Live - Effective Yield Strategies Pre and Post May 1st

April 9, 2019

It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line.

This special edition of Admissions Live will bring together two industry experts on communication and yield strategies to discuss some tactical moves an admissions office can make today to immediately boost yield, minimize summer melt, and put themselves on more solid footing for the next class.

Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between…

Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between…

April 2, 2019

Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. Jean Norris.

Advancement Live - The CASE for an Alumni Engagement Metrics Framework

Advancement Live - The CASE for an Alumni Engagement Metrics Framework

March 29, 2019

There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s Alumni Engagement Metrics Project. Hear how this groundbreaking initiative will influence higher ed advancement and alumni relations teams.

Student Affairs Live - Un(der)employed in Student Affairs

Student Affairs Live - Un(der)employed in Student Affairs

March 28, 2019

Some student affairs professionals are finding employment in student affairs that matches their training and degrees challenging. Some are even finding employment in student affairs at all challenging. What are the experiences of those who find themselves under- or unemployed in student affairs? On this episode of Student Affairs Live, host Keith Edwards speaks with Mohammed Rahman, Conor McLaughlin, Alandis Johnson, and Geralyn Williams about their experiences of un/underemployment in student affairs.

Student Affairs Live - The Science of Sleep

Student Affairs Live - The Science of Sleep

March 20, 2019

How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? Are pills like melatonin and Ambien effective in providing healthful sleep? What is cognitive behavioral therapy for insomnia (CBT-I)? What are some tips and strategies to improve the quality of our sleep? Learn the answers to these questions and more as host Tony Doody interviews Dr. Brad Wolgast (Director of the Center for Counseling and Student Development at the University of Delaware). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.

Marketing Live - Transfer Receptivity: Transforming Culture and the Student Experience

Marketing Live - Transfer Receptivity: Transforming Culture and the Student Experience

March 19, 2019

Policies and procedures tend to shape higher education institutional cultures disproportionately, shortchanging an emphasis on the student experience. Similarly, traditional approaches to transferring credits and physically moving between institutions place the responsibility of transferring on the student, not the institution. It’s time to flip the script. Join us as we explore the principles of transfer receptive cultures and their effects on the transfer experience for students of color.

Higher Ed Live: Special Edition - College for Sale?

Higher Ed Live: Special Edition - College for Sale?

March 15, 2019

Once again, higher education is in the national spotlight. Dozens of people — parents, coaches, consultants, and celebrities — were indicted earlier this week in a massive college admissions scandal that begs questions about whether or not the entire system is rigged to favor the wealthy. In this special edition broadcast, we’ll discuss the scandal with an esteemed panel of higher education experts. Diving into the many issues this scandal raises, we’ll explore the institution-wide short and longterm repercussions, try to determine where we go from here, and so much more.

Higher Ed Live Special Edition - GIF-ing the Light Fantastic: Making and Measuring Animated GIFs

Higher Ed Live Special Edition - GIF-ing the Light Fantastic: Making and Measuring Animated GIFs

March 14, 2019

Join Andrew Cassel and Jon-Stephen Stansel share a passion for creating one of the most engaging forms of content on the internet: GIFs. In this episode they’ll discuss the challenges and rewards of making GIFs, measuring the effectiveness of GIF content, using GIFs to help tell the story of your school (and maybe attract the interest of prospective students), and talk about one of the greatest debates in internet history: how to pronounce the GIF acronym.

Higher Ed Live: Special Edition - What to Expect at ListenUp EDU

Higher Ed Live: Special Edition - What to Expect at ListenUp EDU

March 13, 2019

ListenUp EDU is a higher ed conference like no other. Student affairs, marketing and communications, alumni engagement, and advancement professionals from across the country will explore how a culture of listening, service, and trust-building can make us better at what we do. In this special edition of Higher Ed Live, hear from two of the conference co-founders as they share why they created ListenUp and what you can expect in 2019. For those watching live, they’ll also answer your questions. Host Ashley Budd will chime in as well with the perspective of a prior attendee and facilitator. Learn more and register at www.listenupedu.com – use discount code HELIVE100 for $100 off your registration.