Higher Ed Live: Special Edition - Organizing your MarComm Team for Success

February 27, 2018

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow

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Marketing Live - Redesign Done Right

February 23, 2018

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications.

Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become.

Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement.

We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.

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Admissions Live - Coordinating Stakeholders for Marketing Campaigns

February 20, 2018

Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today's episode dives into a behind-the-scenes look at successful campaigns to discuss:

Developing a collaborative partnership with stakeholders

Communication within cross-functional teams

Feedback metrics and their impact on future campaigns

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Student Affairs Live - Racial Justice & Decolonization in Practice at ACPA

February 8, 2018

How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of the ACPA and ASHE Presidential Symposium on Racism, Recovery, and Racial Justice held last month?

On this episode of Student Affairs Live, host Heather Shea talks with ACPA leaders to discuss these topics and more as we prepare for the 2018 ACPA Convention in Houston next month. Joining Heather are Dr. Dre Domingue, Bill Huff, Lynn Huynh, Melissa Beard Jacob, Dr. Ray Plaza, and Dr. Richard Stevens, Jr.

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Student Affairs Live - Disability in Higher Education: A Social Justice Approach

February 1, 2018

What do student affairs educators need to know to develop an approach to disability that moves beyond access and accommodation? For the students we work with on our campuses, how does disability interact with multiple aspects of their identity and experience in college? In this episode of Student Affairs Live, we answer these questions and more.

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Admissions Live - New Research: Mythbusting Enrollment Marketing

January 30, 2018

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research. You’ll learn about teen’s frank opinions of tactics institutions use to reach and engage them. We’ll review the best channels for boosting visibility among prospective teen students. Plus, you’ll hear what drives them to apply to your institution.

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Admissions Live - Facebook’s News Feed Changes

January 23, 2018

Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands.

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