Higher Ed Live
Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast

Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast

April 25, 2019

From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new dimension to the marketing mix in every industry, including higher ed.

But should you be creating a podcast for your own institution? How can you stand out from the mix? What are the steps you should take before you begin, and what can you expect after you launch your series?

In this broadcast, you’ll learn from experienced higher ed podcasters about the challenges and do’s and don’ts of this old-but-new-again platform.

Higher Ed Live Special Edition - Who do you want to be? Career Trajectories and Global Trends

Higher Ed Live Special Edition - Who do you want to be? Career Trajectories and Global Trends

April 25, 2019

How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success?

Informed by his research on professional identities and inspired by the way we influence each other’s career paths, Dr. Serge Sych has invited three of his career influencers, star advancement professionals, Dr. Phil Conroy, Zarema Kasabieva and Andy Shaindlin for an eye-opening conversation on choices, career paths, and reaching our full potential as advancement professionals.

Student Affairs Live - 40th Anniversary of CAS

Student Affairs Live - 40th Anniversary of CAS

April 18, 2019

The Council for the Advancement of Standards in Higher Education (CAS) was founded 40 years ago in 1979. The organization now is much different than what it was when it originated. This year CAS will be publishing the 10th edition of the CAS Professional Standards for Higher Education as well as a number of new resources.

On this episode of Student Affairs Live, host Keith Edwards speaks with CAS President Gavin Henning, and two past-presidents Susan R. Komives and Laura Dean. This episode will discuss the origins of CAS, its evolution as an association, and how it currently serves higher education.

This free episode will air live on Wednesday, April 17 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

Admissions Live - Join the Reach Higher Movement

Admissions Live - Join the Reach Higher Movement

April 16, 2019

In 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support this initiative from the start.

Now in its fifth year, the Reach Higher program is helping students navigate the college-going process by (1) reaching students where they are at and celebrating their success on social media and through flagship events like College Signing Day; (2) raising awareness about helpful college access tools like FAFSA and Up Next resources; and (3) enhancing student support systems by building the capacity of the school counseling profession.

Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis

Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis

April 9, 2019

Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.

Admissions Live - Effective Yield Strategies Pre and Post May 1st

Admissions Live - Effective Yield Strategies Pre and Post May 1st

April 9, 2019

It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line.

This special edition of Admissions Live will bring together two industry experts on communication and yield strategies to discuss some tactical moves an admissions office can make today to immediately boost yield, minimize summer melt, and put themselves on more solid footing for the next class.

Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between…

Admissions Live - Is the Student a Consumer? True, False, or Somewhere Between…

April 2, 2019

Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. Jean Norris.

Advancement Live - The CASE for an Alumni Engagement Metrics Framework

Advancement Live - The CASE for an Alumni Engagement Metrics Framework

March 29, 2019

There has been a long-term industry need for a standardized way to measure alumni engagement. The Council for Advancement and Support of Education is on the case to deliver just that. Join Fred Weiss, chief research and data officer at CASE, and Shelley Zaborowski, executive director of the Nebraska Alumni Association, to learn about CASE’s Alumni Engagement Metrics Project. Hear how this groundbreaking initiative will influence higher ed advancement and alumni relations teams.

Student Affairs Live - Un(der)employed in Student Affairs

Student Affairs Live - Un(der)employed in Student Affairs

March 28, 2019

Some student affairs professionals are finding employment in student affairs that matches their training and degrees challenging. Some are even finding employment in student affairs at all challenging. What are the experiences of those who find themselves under- or unemployed in student affairs? On this episode of Student Affairs Live, host Keith Edwards speaks with Mohammed Rahman, Conor McLaughlin, Alandis Johnson, and Geralyn Williams about their experiences of un/underemployment in student affairs.

Student Affairs Live - The Science of Sleep

Student Affairs Live - The Science of Sleep

March 20, 2019

How and why do we sleep? How does our sleep change across our life span? What are the implications of sleep deprivation on college students and how might that guide our practice? How has technology transformed our understanding of sleep? How do caffeine and alcohol work within the body to affect the quality of sleep? Are pills like melatonin and Ambien effective in providing healthful sleep? What is cognitive behavioral therapy for insomnia (CBT-I)? What are some tips and strategies to improve the quality of our sleep? Learn the answers to these questions and more as host Tony Doody interviews Dr. Brad Wolgast (Director of the Center for Counseling and Student Development at the University of Delaware). Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.