Higher Ed Live
Marketing Live - Marketing Authenticity in Higher Education

Marketing Live - Marketing Authenticity in Higher Education

October 1, 2019

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.

Higher Ed Special Edition - Safety and Wellness Marketing and Messaging

Higher Ed Special Edition - Safety and Wellness Marketing and Messaging

September 27, 2019

Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn why it’s more important than ever not to shy away from these topics and how to recreate this effort on your campus.

Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks

Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks

September 26, 2019

How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice?

On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs, and examine implications for student affairs practice.

This free episode will air live on Wednesday, September 25 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

Admissions Live - #NACAC19: What To Know Before You Go

Admissions Live - #NACAC19: What To Know Before You Go

September 10, 2019

The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference’s Local Advisory Committee and discuss what you shouldn’t miss at this year’s event.

Marketing Live - Digital Engagement on Move-In Days

Marketing Live - Digital Engagement on Move-In Days

August 22, 2019

Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

August 21, 2019

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

August 8, 2019

Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of view.

Student Affairs Live - College Men and Masculinities

Student Affairs Live - College Men and Masculinities

August 1, 2019

Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more.

On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new book Men and Masculinities. This episode will discuss how student affairs professionals can put theory into practice to foster men’s transformative learning and development across their identities without reifying their privilege and dominance.

This episode is being promoted in partnership with ACPA’s Coalition on Men and Masculinities.

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

July 25, 2019

Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times.

On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This episode will explore how senior leaders in student affairs can effectively lead students, communities, and organizations effectively toward racial justice and decolonization.

Admissions Live - Secret Shopping College Admissions

Admissions Live - Secret Shopping College Admissions

July 23, 2019

You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.