Marketing Live - Marketing and Advancement: Colleagues and Partners — or Direct Reports?

February 6, 2019

On this episode, based on insights from the 2018 Survey of Digital Advancement by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, Rob Zinkan is joined by Michael Stoner, co-founder and president of mStoner, Inc., as they explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders? Learn this and more on this episode of Marketing Live.

Student Affairs Live - Student Affairs in Canadian Context

January 31, 2019

What is the role of student affairs and student services in Canadian higher education? What are the salient issues facing student affairs in a Canadian context? How are these issues similar or different from other national contexts? On this episode of Student Affairs Live, host Keith Edwards speaks with Jennifer Hamilton and Neil Buddel about current and future issues for student affairs in a Canadian context.

Advancement Live - The Appeal of Text Campaigns

January 23, 2019

As schools look for innovative ways to reach alumni, peer-to-peer texting is emerging as an effective communications tool—and not just for annual fund appeals. It’s quick. It’s simple. And it avoids the challenge of attracting attention in an overloaded email inbox. In this episode of Advancement Live, Kim Infanti chats with advancement colleagues who are using text campaigns in innovative ways. Learn how to choose recipients, tips for avoiding spam concerns, what campaigns are most successful, and more!

Higher Ed Live: Special Edition - 20 Years of Webmastering at Illinois

January 18, 2019

The University of Illinois has a legendary history in technical achievement, with faculty and alumni creating such things as the first graphical browser, YouTube, and PayPal, to name just a few. This explains why the school is celebrating its 20th annual web conference in April 2019. Hear stories about the early days of the web at Illinois, how the conference started, and what adventures have taken place throughout the past 20 years.

Higher Ed Trends - 2019 Edition

January 11, 2019

It's a new year. What better way to kick things off than to check in on higher ed trends. We’ve tapped two Higher Ed Live OGs to bring you this episode. Hear from producer and host, Ashley Budd, and our network founder Seth Odell. Ashley will ask Seth his take on what’s happening in our industry and what to watch.

Student Affairs Live - Looking Back and Thinking Forward: Reflections, Stories and Predictions

December 20, 2018

Join past Student Affairs Live hosts Heather Shea and Ed Cabellon as they reflect back on learning, experiences, and stories as former hosts. We’ll also explore the current state of student affairs and predictions on where we’re heading as a profession.

Marketing Live - Giving and Getting Feedback on Creative Work

December 13, 2018

Getting and giving feedback about creative work presents some unique challenges in higher ed’s consensus- and committee-driven environment. In this episode of Marketing Live, author Todd Henry will provide guidance helping you put your creative team in a position to do its best work. He will discuss ways to create a stable culture that empowers your team and will outline key principles on how to give and get feedback about creative work.

Student Affairs Live - Developing Student Leaders

December 13, 2018

What is leadership education and what can we build in students now that will serve them well when facing the unknown challenges of the future? What does leadership look like in a digital environment? What is socially just leadership education and why is it important? How do we increase capacity and affordability to provide leadership opportunities for ALL students? How can we effectively measure the success of leadership programs? Learn the answers to these questions and more as host Tony Doody interviews Kathy Guthrie (Florida State University) and Robyn Ginese (Rutgers University). Please contribute to the conversation by emailing questions before the show to or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to infuse questions from viewers (with attribution) into the live conversation.

Advancement Live - Measuring and Reporting Impact

December 12, 2018

How do we know that our alumni programs add value to the alumni we serve? How do we know what programs to keep, start, and stop? We use facts and data to manage change and growth. Understanding engagement metrics can help you answer these questions. Tune in to learn winning ways to report on outcomes to your boss and to the community. In this episode, we will explore engagement definitions, data collection, and reporting. We'll look at evaluation techniques – surveys, focus groups, and net promoter scores. We'll also explore the relationship between involvement and giving. Plus, using engagement metrics to inform future decisions.

Marketing Live - The Path to a New Brand Story: Sweet Briar College

November 30, 2018

Learn how Sweet Briar College changed the narrative from “the school that nearly closed in 2015” to one of confidence, courage, and grit through a comprehensive marketing effort, including thorough constituent research, a refreshed brand platform, and an ongoing advertising campaign.