Marketing leaders are change managers. When a substantial change takes place within your institution – be that a rebranding or repositioning, a name change, an alliance with another institution, or other major initiative – it will fall to the central marketing and communication office to become the face of that change, successfully communicate it with both internal and external stakeholders, and build acceptance. Using Augsburg University’s recent name change and its new relationship with Luther Seminary as case studies, this episode of Marketing Live will cover an approach to these challenges grounded in storytelling.
Stories Archive. Stories Highlights. Following Hashtags. Instagram is making some significant changes, and they all add up to major opportunities for those of us in higher ed communications and advancement. In this episode of Advancement Live, Kim Infanti chats with three higher education social media pros from Michigan State, Darmouth College, and SUNY Oswego. All three are using Instagram stories in innovative ways, and they’re tracking Instagram analytics to enhance their strategies like never before. This is an all-Instagram episode that you don’t want to miss!
2017 marked a newsworthy year in college admissions. Popular culture, the political climate, social issues, and technology helped drive a national conversation about the status of college admissions in America; the good, the bad, and the ugly. One thing is for certain, 2017 was a year of big stories and significant changes that will influence the admissions landscape for years to come. On this episode of Admissions Live, we are joined by Eric Hoover, a senior writer at the Chronicle of Higher Education, and Jon Boeckenstedt, Associate Vice President of Enrollment Management and Marketing at DePaul University and author, to identify and discuss the hottest topics in admissions in 2017 and how they will impact the field in the future.
On this episode of Student Affairs Live, host Tony Doody talks with Beth Bagwell (Executive Director of the International Town & Gown Association), Dilnavaz Cama (Department Manager for Student Life's Off-Campus and Commuter Student Services at The Ohio State University), and Emily Allen (Senior City Planner for Neighborhoods for the City of Fort Collins), to explore trends, benefits, and issues in university (GOWN) and community (TOWN) relationships.
Faculty and researchers can be hesitant when it comes to sharing their work on social media. It’s up to communication professionals to explain the value in sharing their work. Hear from a long-time social media pro about building trust with some of your most skeptical colleagues – scientists. Learn how to take content from conferences and help researchers communicate real science via social media.
Student Affairs Live - To Doc or not to Doc: Considerations for Pursuing a Doctorate for Student Affairs Practitioners
Are you a student affairs practitioner considering a doctorate? How do you know if this is the right step for your career path? Is a doctorate necessary for upward mobility in student affairs? What are the pros and cons of pursuing a doctorate? What are the pros and cons of pursuing a student affairs career without a doctorate?
On this episode of Student Affairs Live, guest host Keith Edwards speaks with current doctorate student - Fernando Rodriguez, practitioner with a doctorate - Ed Cabellon, and faculty member and former student affairs practitioner - OiYan Poon. Guests will discuss their varied perspectives to help student affairs practitioners think more deeply about whether pursuing a doctorate is right for them or not, rather than just feeling like it is something everyone should do.
Silos in higher education aren't limited to the departments within your immediate structure. Silos exist across campus. You see them among academic units, athletics, and business operations. More appear in foundations and student support services. Higher ed builds silos to keep focus in one space. Too often this practice ignores interdisciplinary opportunities. The result: silos are not aligned with university priorities. A perfect storm of change is forcing us to break down these silos – technology, the great recession, new demands for transparency, accountability, and cooperation from students and leadership. Tune in to this episode of Marketing Live and learn how to break down silos using technology. We'll also discuss creating intentional connections with staff members. Some tactics include special projects, staff development, and internal hiring processes.
Student Affairs Live - Senior Year Capstone Experiences: Integrating and Demonstrating Skills and Learning
On this episode of Student Affairs Live, host Tony Doody talks with Dallin George Young (Assistant Director for Research, Grants, and Assessment at the National Resource Center for The First-Year Experience and Students in Transition) and Mark Allen Poisel (Vice Chancellor for Student Affairs at the University of Arkansas at Little Rock) to explore the latest research and good practices related to capstone and culminating experiences. You'll learn how to support students with inside and outside classroom experiences that bring together and showcase proficiencies linked to post-graduate success.
We hear a lot these days about enrollment "fit" - the need for prospective students and schools to be closely aligned in order to ensure high retention and graduation rates. A laudable cause, no doubt, when it comes to the "traditional" student: those first-time, full time enrollees entering college right out of high school. Eduventures' recent Prospective Student Mindsets provides invaluable insights into understanding these students. But can "fit" be applied to the ubiquitous adult learner? While schools have learned much about the range and variety of traditional learners, the same cannot be said for older, working students, who are subject to a web of economic conditions, prior educational experiences, and the demands of work and family. This episode will provide some advance highlights of upcoming research showcasing the 10 distinct mindsets among adults seeking certificates or non-credit programming, undergraduate degrees, and graduate degrees.
In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels.
During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students and learn about changes that new media communication technologies have brought to the media industry.