Advancement Live - What Will Alumni Affairs Look Like in 2027?

September 12, 2017

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. Keep in mind your institution needs in the midst of all this flux. In this fist episode in our 2027 series, we’re exploring alumni affairs. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We'll discuss things we can stop doing and how we position our organizations now to thrive in the future.


Student Affairs Live - #ThisIsUs: Confronting the Continuing Realities of White Supremacy in Higher Education

September 6, 2017

As the fall term commences on colleges and universities across the U.S., we have heard from many practitioners and scholars--given the recent tragic events that unfolded in Charlottesville--of an urgent need to continue the conversation about racism and white supremacy in our institutions of higher education and our roles as student affairs educators. Confronting the continuing realities of white supremacy facing institutions of higher education for many student affairs educators requires an approach to our work that acknowledges our own complicity as well as attends with care and concern for our students, and also for our colleagues, and for ourselves.


Marketing Live - Identifying Relevant Audiences

August 31, 2017

Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning.

In this episode of Marketing Live, we will speak with James Vineburgh, and experienced higher education marketer with extensive experience with market research, statistical analysis, and lead generation.

We'll discuss new data sources for research purposes, how to collect data from your target audiences for further communication, and how to gain a better understanding of how institutional brands are perceived in real time.


Student Affairs Live - Campus Crisis Management and Communication

August 31, 2017

While university campuses are typically seen as a safe haven for students, crises are bound to occur. What gets in the way of effective crisis communication and management at many universities? How has crisis management changed over the last decade? What some some trends and issues that have affected how we respond to crisis? What are some components of a comprehensive student affairs crisis response management plan? How fast are we expected to respond to a crisis in modern day? Is honesty always the best policy during a crisis and should universities apologize when something goes wrong? Who are the key internal and external stakeholders in a campus crisis?

On this episode of Student Affairs Live, host Tony Doody talks with Richard Dool, Mahauganee Shaw, and Kathy Adams Riester to answer these questions and many more.


Admissions Live - Boston Bound: NACAC17

August 28, 2017

The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 14 – 16 in Boston, Massachusetts. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world.

The size and scope of the Conference can be daunting for both first-timers and veterans. To get the most out of #NACAC17, planning, for both professional and social endeavors, is imperative for attendees.

In this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts, and Conference “hacks” you need to know before heading to Boston.


Higher Ed Live: Special Edition - Effective Internal Communication Lessons from Duke University

August 25, 2017

With 37,000 employees and nearly 15,000 students, Duke is the size of a small city. How does Duke communicate with its internal audience? In this session, we’ll set context for internal communications at Duke, review main communication tools, and focus primarily on employee communications through the award-winning Working@Duke portfolio. That portfolio includes a staff/faculty print publication with a circulation of about 35,000; the online news section on Duke Today; and social media. We’ll also cover how storytelling through a journalistic approach creates personal connections with the Duke workforce, and we’ll look at some examples from Working@Duke.


Admissions Live - New York State’s Free Tuition Program

August 21, 2017

The Excelsior Scholarship will make New York the first state to include four-year public schools in the free tuition program. Targeting middle-class families and individuals with incomes of $125,000 per year or less, the program has been hailed both as innovative or doomed to fail. Is this a move in the right direction?


Student Affairs Live - Partnerships to Promote Student Athletes Academic Success

August 17, 2017

What are the unique needs of student athletes and how can student affairs educators connect with campus partners in athletics to support athletes’ academic success? What resources can and should exist within and beyond athletics to support students’ wellness and mental health? How can departments form stronger partnerships to support athletes during their transition from high school to, during, and after their time on campus.


Admissions Live - Social Listening: A New Enrollment Influencer

July 31, 2017

While many colleges and universities are still trying to harness the power of social media in recruitment and enrollment strategies, a new field has evolved. Strategic social listening can identify engagement opportunities in stealth prospective students, reveal audience insights to inform content strategy, and amplify positive content from current students. Finding students talking about your campus, but not to your campus, is a crucial source of intelligence in the age of peer influence.

In this episode of Admissions Live, we sit down with Dr. Liz Gross to discuss the genesis of social listening and how enrollment professionals can use it to capitalize on student interest, identify potential flaws, and much more.