Higher Ed Live

Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics

October 29, 2019

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:

  • Help universities deliver on their mission
  • Lift the academic brand, including its sub-components (e.g., schools and departments)
  • Become a powerful communication vehicle with far-reaching and bottom-line impact