Higher Ed Live

Marketing Live - One Size Doesn’t Fit All: The Marketing Org Structure

May 5, 2016

The emergence of the chief marketing officer as a strategic leadership role in higher education has been well chronicled. According to a 2014 study, approximately half of CMOs report directly to the institution's president (or chancellor), and nearly 60 percent serve on the president's cabinet or leadership team. That still leaves a significant percentage of marketing departments that sit elsewhere within the organization, and a variety of models exist. In this episode, two senior-level marketing leaders will take a deep dive into the structures of communications and marketing departments. Whether the scenario is starting a new department or restructuring an existing one, they will explore all of the key considerations – including levels of centralization and relationships with admissions and advancement – and offer suggestions.