Prospective students are at the top of our audience priority list. In order to provide the best user experience for these students, we need to conduct research into what they are looking for when they visit our websites. With this information in hand, we can take the necessary steps to update our information and content strategies.
Thanks to the Higher Ed Live partnership between mStoner and Chegg, this research has been completed and the experts will join us in a live broadcast to share their findings. Teens and higher ed professionals were asked about user needs during the application and enrollment process. Findings reveal what is important, what sites teens look at, and what frustrations they experience. Tune in to find out where user needs and professional perspectives converge – and where they differ – and how marketers can leverage this knowledge.