Higher Ed Live

Marketing Live - Marketing a New President

October 1, 2016

The arrival of a new president is a unique moment in the life of an institution and an opportunity to energize students, employees, alumni, and others. Hear from a seasoned marketing leader who just went through this transition at the University of Nebraska, which welcomed its 7th president, Hank Bounds, in 2015. How did the university leverage the opportunity, what are the many considerations from a marketing leadership perspective, and what is being done to develop the president’s own brand? This episode will take you through it all – from the first week to the first year.