Marketing Live - Inside the Presidential Search

May 26, 2017

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership.

This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next decade. Critical issues for marketing and communications leaders include how to balance a candidate’s wishes for confidentiality with an institution’s need for transparency and how to avoid surprises that might embarrass the institution during the search.

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