Higher Ed Live

Marketing Live - Identifying Relevant Audiences

August 31, 2017

Various higher education marketing goals pertaining to specific audiences and initiatives have traditionally been met with challenges in terms of availability of technologies and data sources necessary to connect with the right people and inform important decisions associated with strategic planning.

In this episode of Marketing Live, we will speak with James Vineburgh, and experienced higher education marketer with extensive experience with market research, statistical analysis, and lead generation.

We'll discuss new data sources for research purposes, how to collect data from your target audiences for further communication, and how to gain a better understanding of how institutional brands are perceived in real time.