The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To get the most out of #SMSSUMMIT, prior planning will be helpful for all attendees. In this episode of Marketing Live, we will meet with conference organizers to discuss the do’s, don’ts, and Conference pro-tips you need to know before heading to Boston.