Higher Ed Live

Marketing Live - Fantastic Memes and How to Use Them

October 13, 2016

Aaron Hill has been collecting data on Image Macros (more commonly known as “Internet Memes”) to accrue data and answer questions about “correct usage” of these memes, and also to learn what sentiments they individually convey. To date, he has collected over 20,000 samples in the wild. Since the meanings of individual memes are emergent properties defined by their usage, if one is to “define” a meme, having a large dataset of usage would be the best approach.

Learn how to use memes accurately and appropriately on your social media channels.