Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast
From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new dimension to the marketing mix in every industry, including higher ed.
But should you be creating a podcast for your own institution? How can you stand out from the mix? What are the steps you should take before you begin, and what can you expect after you launch your series?
In this broadcast, you’ll learn from experienced higher ed podcasters about the challenges and do’s and don’ts of this old-but-new-again platform.