Higher Ed Live

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

August 21, 2019

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.