Higher Ed Live

Higher Ed Live: Special Edition - What Are They Looking For? Search on Your Website

April 22, 2016

When your institution's website visitors can quickly and easily find what they are looking for, they are more likely to stay on your site and feel good about their experience. A good search tool should work fast and search everything, including your various file formats (even PDFs) and links. To provide a friendly user experience, a search tool should offer suggested words or phrases, catch misspellings and guide the visitor through searches where content is not found. From the web management end, institutions should have control over the look and feel of their search tool, what gets featured, and which file types get included. It's also important to have access to useful reports, like up-to-date summaries of the queries taking place on your website. Last, you want a tool that is flexible enough to quickly adjust search capabilities to satisfy user needs.