Higher Ed Live

Higher Ed Live: Special Edition - The New Roadmap for Building and Managing Reputations in Higher Ed

February 29, 2016

Change is now the norm in education. New technologies, dramatic cuts in funding and changing perceptions of value are forcing unprecedented shifts in education models, access, policy and public support. Even organizations with previously unassailable reputations are challenged to be nimble and responsive. Across the world, from research institutions to preschool programs, solutions to today’s education challenges are increasingly complex and stakes have never been higher.

Yet there is great opportunity for educational institutions and companies that serve academia to be heard and represented in new and meaningful ways. What used to be a lecture is now a dialogue. Students, parents, alumni, donors and stakeholders now expect 360 degree relationships instead of siloed communications. From the boardroom to the classroom, there is a growing awareness that we all have a stake in ensuring student success.

An expert on higher education communications, Julia Weede, executive vice president, education section leader for Edelman, will explain the real drivers of reputation in higher education — the public — and how you can navigate the new roadmap in higher education communications and reputation management.