PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed communications and marketing. What has changed? What skills and needs remain the same? And, what is on the horizon?