“How do we get more media coverage?” This is a question journalists, chase producers and reporters hear all the time. Do you know their journey to find the right source for the stories they put together?
Higher education institutions have a wealth of expert sources. Seventy eight percent of media professionals prefer sources from academic and healthcare industries. So, why aren’t you getting more placements, inquiries and requests for those great experts?
In this episode, we'll get inside the journalist head, and hear their perspective. Conway Fraser will share insights into the scramble for sources. He'll also share war stories and secrets to help you break into the news cycle.