One of the greatest hidden benefits to usability testing is gaining credibility with both faculty and administration. Don't get caught in an endless debate about whose opinion is correct or how your website should be structured. Instead, get yourself to a place where everyone is comfortable asking, “What does the data say?” Learn how to use online tools and student email addresses to gather data fast. The value of this data is immeasurable. Usability testing, in addition to data analysis, will arm you with the information you need to cut through internal politics.