Higher Ed Live

Advancement Live - Understanding Email Insights for Decision Making

May 9, 2017

Do you wonder how your email messages are performing? Are your communications hitting their mark? Or, are you turning people off to receiving emails from your institution? In this episode of Advancement Live, we’ll speak with the email lead at Cornell University and a strategist at iModules Software. They’ll discuss best practices for reviewing your email data on a regular basis. You’ll learn how you can use that data to change your email strategy for more successful outcomes.

Find out how Cornell used in-depth analysis to provide email authors with insights about email performance. They’ll share how much information is too much, and getting a handle on their email communications to alumni.

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