Higher Ed Live

Advancement Live - Engagement Metrics and Affinity Scoring

April 21, 2017

"Did we have a good year?" We've all either asked that question ourselves or been asked that question. In this episode of Advancement Live, Kim Brown chats with alumni engagement professionals from DePauw and Longwood universities about the metrics they're keeping an eye on. Does event attendance result in financial support? How can we predict further engagement opportunities? Whether you're just started an engagement scoring model or you're looking at new ways of tracking alumni engagement, you'll learn how to support anecdotal evidence with hard data.