Higher Ed Live

Advancement Live - Designing a Digital Advancement Office

January 23, 2017

We all know what a traditional advancement office looks like, but as giving behaviors change, constituents are looking for more than what's traditional. Do you have a staff member dedicated to Facebook Live engagement? Someone to call on when it comes to crowdfunding? In this episode of Advancement Live, Kim Brown chats with three leaders in digital alumni engagement and fundraising about the concept of a "digital advancement office." Where do you start? What would such an office look like? Learn how to convince your leadership to invest in digital and, in doing so, make a real investment in the future of your institution.