Higher Ed Live

Advancement Live - Connecting Digital Engagement Initiatives to the Bottom Line

July 27, 2016

It has been a over decade since the social networking revolution began and five years since advancement offices began seriously investing in staff and program dollars to engage alumni online. We are finally at a point where we can see direct connections between digital initiatives and the business goals at the core of institutional communications, alumni engagement, and fundraising efforts. In this episode, panelists will present case studies in each of these areas, discussing the strategies, metrics, and outcomes of recent digital campaigns that align with advancement's longstanding focus on mobilizing time, talent, and treasure on behalf of our institutions.