Recognizing alumni are smart, opinionated, and care about their alma mater, Columbia University launched a new initiative in August 2015 where alumni were explicitly asked to be all of these things. A new volunteer opportunity for the Columbia Alumni Association (CAA), called Alumni Voices, pings thousands of alumni and take a survey once a month. Done correctly, recruitment for alumni panels can be designed to capture a representative sample and, as a result, provide responses that are statistically valid as if polling the entire population. The Columbia Alumni Voices panel proportionally represents alumni across all of the university's schools. Join the conversation with Andrew Gossen and the CAA team as they reveal the early results of this new digital volunteerism offer.