Higher Ed Live

Admissions Live - Signed, Sealed, Delivered: Let’s Yield!

April 4, 2016

Admission decisions have been approved. Acceptance letters have been sealed and delivered. Now, the work shifts. In this step in the admissions cycle our messaging must shift with our work. In this episode of Admissions Live, Daniella Nordin, digital engagement manager at Skidmore College, joins host Chris D’Orso to talk yield strategy. Find out how Skidmore plans to increase yield using a multimedia approach (yes, even print!) and walk away with a few tips you can incorporate at your own institution.

Topics discussed in this live broadcast include: Utilizing your acceptance packet as an online driver Incorporating purls and unique landing pages into your yield strategy Building momentum and relationships using hashtags Integrating multimedia into your on-campus yield events