Admissions Live - New Research: Mythbusting Enrollment Marketing

January 30, 2018

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research. You’ll learn about teen’s frank opinions of tactics institutions use to reach and engage them. We’ll review the best channels for boosting visibility among prospective teen students. Plus, you’ll hear what drives them to apply to your institution.

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