Marketing Live - Managing Content Contributors

October 12, 2017

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and when it does, you get the best content produced efficiently. On this episode of Marketing Live you’ll hear best practices and lessons learned. Rethink your content strategy workflows to support contributors and get great content results.


Student Affairs Live - Searching for a Higher Education and Student Affairs Graduate Program

October 4, 2017

So you think you might be interested in a career in student affairs... for many, this means first looking for a professional preparation graduate program. But, with hundreds of master's degree-granting institutions focusing on student affairs or higher education today, how do you decide which program might be the best fit for you? Beyond asking campus mentors and searching online databases, you can employ a variety of other search tactics. And so, on this episode of Student Affairs Live, faculty panelists at four diverse institutions will address questions focused on choosing student affairs as a career path and the master's graduate program search.


Admissions Live - From Admissions to Campus Leadership

September 29, 2017

Enrollment Management has not historically been a primary source for burgeoning college presidents. That trend seems to be changing as colleges wrestle with increased competition, tighter margins, and political issues on both the admission and financial aid fronts. Successful enrollment managers now have a path to a college presidency. On this episode of Admissions Live, we sit down with Brian C. Ralph, Ph.D., the President of William Peace University in Raleigh, North Carolina, to discuss his career experiences and rise from admissions to the highest level of campus leadership.


Marketing Live - Employee Engagement and Your School’s Employer Brand

September 28, 2017

Competition for top talent has never been fiercer. Is your institution actively working to discover, understand, articulate, and evolve its employer brand? What perceptions do prospective employees – as well as current employees – have when thinking of your college or university as a place to work? What is the relationship between employee engagement and your employer brand? Organizational development and brand strategy expert Jeb Banner joins this episode of Marketing Live to tackle these questions, share best practices, and discuss the role that marketing leaders should play in strengthening their institution's employer brand.


Student Affairs Live - Organizational Change and Planning

September 27, 2017

On this episode we’ll share best practices for meaningful and sustainable organizational change and learn strategies you can implement immediately to move the needle in your organization. Blending research and real-life experience, we’ll explore questions such as: What are some common barriers and mistakes made in organizational change and planning efforts? Who is best equipped to lead organizational planning? Where can we look to internally and externally for assistance and guidance? How can we deal with the threat of change and feelings of anxiety when faced with the unknown? How do you avoid backsliding and sabotage? How should we best communicate during change to ensure that people feel like their ideas are heard and valued? On this episode of Student Affairs Live, host Tony Doody speaks with Loren Rullman, Timothy Davis, and Beth McCuskey to explore these questions and more.


Advancement Live - Building a Successful Legacy Program

September 26, 2017

Children and grandchildren of our alumni can become our biggest fans—and our future students. In this episode of Advancement Live, Kim Infanti speaks with two universities about their legacy programs—including one that was recently resurrected after being on hiatus for several years. Learn about how to design engaging programs that will educate legacies about your university and strengthen their bond to the place your alumni love. We'll also discuss how legacy programs can enhance alumni giving, as legacy parents and grandparents develop even stronger affinities for your institution.


Higher Ed Live: Special Edition - Arm Wrestling with University Counsel: How to Win Every Time

September 25, 2017

In a crisis, communicating your message to the aggressive, detail-hungry media can be hard enough without arm wrestling with your attorney over every word. In this session, crisis communications expert Mark Weaver will discuss keys to addressing your lawyer’s concerns while still getting to effectively do your job. This session will provide practical tips that public relations professionals will be able to take home and implement for use in a crisis situation.


Admissions Live - New Insights from Admitted Students

September 18, 2017

Each year, enrollment pros revisit their strategies for yielding admitted students. The team at Eduventures has surveyed students to help us make informed decisions. The Survey of Admitted Students provides actionable data to help with the following: Better understand decision segments among admitted students Learn more about hidden drivers impacting enrollment choices Better understand the tradeoffs students may be making Better develop targeted yield strategies Other topics are covered in the survey. They include anxieties about the student experience. Plus, understanding the role of social media throughout the college search.


Marketing Live - Get Ready for Social Media Strategies Summit 2017

September 14, 2017

The Higher Education Social Media Strategies Summit will be held November 2 – 3 in Boston, Massachusetts. Each year, college and university professionals gather to learn best practices in social media marketing from peer leaders. For the past 3 years, conference committee members have fine-tuned how to build a compelling, relevant agenda that is both informative and inspirational. To get the most out of #SMSSUMMIT, prior planning will be helpful for all attendees. In this episode of Marketing Live, we will meet with conference organizers to discuss the do’s, don’ts, and Conference pro-tips you need to know before heading to Boston.


Student Affairs Live - Implicit Bias and Inclusive Language

September 13, 2017

Even well intentioned people can possess bias. Though studies have shown explicit expressions of biased beliefs and attitudes have declined significantly over the past few decades, measures of implicit bias remain persistently high. On this episode of Student Affairs Live, host Tony Doody speaks with Zaneta Rago-Craft, Yoshiko Harden, and Lena Tenney to better understand where, how and when we develop our bias. Other topics explored on this episode include micro-aggressions and inclusive language, strategies for ameliorating bias, and tactical self-presentation.