Advancement Live - Let’s Talk about LinkedIn

June 27, 2017

What's new when it comes to using LinkedIn for alumni and student-alumni engagement? In this episode of Advancement Live, Kim Brown chats with three LinkedIn power users about the strategies they find are most effective on the world's largest professional network. Join us for a conversation on Sponsored InMail, University Pages, LinkedIn Influencers, gleaning alumni updates from LinkedIn profiles, and educating students on using the tool the *right* way. If you're curious about how you might use LinkedIn more effectively, this is an episode you don't want to miss.

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Marketing Live - The Ultimate Rebrand

June 23, 2017

The rapidly shifting landscape of higher education is bringing changes to a growing number of institutions. In 2015, Georgia Regents University became Augusta University. The name change was the second in three years. (In 2012, Augusta State University and Georgia Health Sciences merged, becoming Georgia Regents University.)

Brand strategy is inherently challenging for colleges and universities, especially when it involves a rebrand. But what about the ultimate rebrand – a (second) renaming and a consolidation? On this episode of Marketing Live, Augusta University’s associate vice president will take viewers inside the process and share insights.

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Student Affairs Live - High-Impact Practices: Maximizing Student Learning and Engagement

June 22, 2017

High-Impact Practices (HIPs) have been shown to increase rates of retention and student engagement and have the potential to shape campus culture and compensate for deficiencies in academic preparation. This episode will explore how to incorporate high-quality HIP's into programs inside and outside of the classroom.

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Admissions Live - Mapping Student Mindsets to your Institutional Brand

June 19, 2017

Student recruitment isn’t easy. We have the tools and resources to find, listen to, and engage prospective students online and off. We can reach students. The hard part is ensuring our message, value proposition, and program offerings resonate with the students who connect with us.

On this episode of Admissions Live, we'll look at data from the Eduventures Prospective Student Survey. Our guest will discuss the ways colleges and universities can seek to stand out from their peers. Plus, we'll unpack key student personas and what matters most to them.

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Marketing Live - 2017 Video Toolkit

June 15, 2017

In the age of mobile phones and social media, digital video is more important than ever. But producing quality video content doesn't have to be expensive or time consuming. Join five higher ed video professionals as they share tips and tricks for filming, editing, scoring, publishing and tracking video success. walk away with ideas and tools you can use right away in your work.

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Admissions Live - Developing a Successful Campus Visit Program

June 7, 2017

While college admissions marketing has become more digital and on-demand, the traditional campus visit experience remains a cornerstone in the decision making process. Colleges work tirelessly to create exciting and memorable campus visits, but most are only as good as the students leading the way.

On this episode of Admissions Live, we sit down with professionals charged with running two of the largest campus visitation programs in the country. Learn from these experts at The Ohio State University and Rutgers University. Topics include; campus tour guide selection, training, program evaluation, and much, much more.

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Advancement Live - Activating Alumni as Social Media Ambassadors

May 31, 2017

You know that you're produce compelling content; now how do you make sure that content is reaching the maximum number of eyes? Or if there's a message you'd like to get out, do you have a reliable team at the ready to help you do just that? That's where alumni social media ambassadors come in. In this episode of Advancement Live, Kim Brown chats with experts from the University of Chicago and Northeastern University about their ambassador programs—and what you should know if you're looking to launch (or improve) one at your institution.

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Marketing Live - Inside the Presidential Search

May 26, 2017

Universities that haven’t conducted a presidential search in a while will find that the process has changed significantly since they last looked for their leadership.

This episode of Marketing Live will address the key ways that presidential searches have changed in the last 10-15 years as well as search trends to anticipate over the next decade. Critical issues for marketing and communications leaders include how to balance a candidate’s wishes for confidentiality with an institution’s need for transparency and how to avoid surprises that might embarrass the institution during the search.

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Higher Ed Live: Special Edition - Are Social Media Campaigns for Admitted Students Over?

May 22, 2017

As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work?

Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.

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Higher Ed Live: Special Edition - Why Print in the Digital Age?

May 19, 2017

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In this webinar, Champion’s editor explains how the magazine uses research, readership surveys and quality content to make the right choices for its audience – and the steps Champion is taking to be ready for what comes next.

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