Higher Ed Live
Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers

Higher Ed Live Special Edition - Homegrown Social Media Brand Influencers

November 1, 2019

Influencers spread the word on social media about brands from across the spectrum from sneakers to yachts. How can colleges and universities tap into the power of influence? By empowering their students! The University of Delaware’s successful Social Media Ambassadors program includes 70+ students annually who feature their own authentic college experiences on branded social accounts while learning best practices in social media marketing and building their resumes.

Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics

Marketing Live - Trademarks and Licensing: Why it matters beyond Athletics

October 29, 2019

Do you work in a marketing role within higher ed? If so, Trademarks and Licensing (T&L) matters. While the functions have historically lived within Athletic departments, many top institutions are recognizing the value and importance of an effective T&L strategy for their overarching brand. In this episode learn how these functions can:

  • Help universities deliver on their mission
  • Lift the academic brand, including its sub-components (e.g., schools and departments)
  • Become a powerful communication vehicle with far-reaching and bottom-line impact
Student Affairs Live - From Student Affairs to the Presidency

Student Affairs Live - From Student Affairs to the Presidency

October 24, 2019

What is it like to be a university president? How does a career in student affairs prepare leaders for the presidency? What should student affairs leaders who are considering a presidency know about the role?

On this episode of Student Affairs Live, host Keith Edwards speaks with three university presidents who started their career as student affairs leaders. This free episode will air live on Wednesday, October 23 at 2 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story

Marketing Live - Faculty Influencers: Using Teachers to Tell Your Story

October 23, 2019

When you think higher ed influencer you think a student posting on Instagram wearing some cool gear saying, “I love going to school here.” While students are an essential part of telling the story of your school’s brand they are not the only ones. The people who bring their professional passion to your campus have a lot to say about why they are there and why they choose to stay. In this broadcast, we’ll talk to influencer marketing experts about connecting with faculty members and recruiting them to be your next generation of influencers.

Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

Student Affairs Live - Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion

October 3, 2019

What levels of multicultural awareness, knowledge, skills, and actions are required of student affairs professionals today? How does one go about building multicultural competence and embedding those practices into their work in student affairs?

On this episode of Student Affairs Live, host Heather Shea speaks with Raechele Pope and Amy Reynolds, two authors of the long awaited second edition of the classic book Multicultural Competence in Student Affairs: Advancing Social Justice and Inclusion. This episode will explore both the underlying frameworks driving this work as well as the practical strategies and approaches to enhance praxis.

This free episode will air live on Wednesday, October 2, 2019 at 1 p.m. ET. To watch the archived video, return to this page at any time after the episode airs.

Advancement Live - Rethinking Phonathons

Advancement Live - Rethinking Phonathons

October 2, 2019

After the announcement that a prominent institution was “ending” it’s phonathon program, many advancement leaders began to question the effectiveness of their phone programs. Join Cameron Hall and guests from Albion College, Augustana College, California Polytechnic State University, and Colgate University to learn how these institutions are adapting their phone programs to ensure that phonathons remain a viable advancement strategy for the future.

Marketing Live - Marketing Authenticity in Higher Education

Marketing Live - Marketing Authenticity in Higher Education

October 1, 2019

“We should be authentic.” This assertion is thrown around a lot, and often loosely. Authenticity is used to capture a sliver of the limited attention from our very savvy, advertising-averse audiences in a noisy and cluttered marketplace. But what does “being authentic” actually mean? As marketers and communicators, we need to take a step back and understand the term in the truest sense so we can deliver on it. We owe it to ourselves, and, more importantly, to our constituents. Spoiler alert: There is no silver bullet. Watch live (or listen after) to experts who study this as part of their research focus, and who apply their learnings as practitioners in the higher education industry.

Higher Ed Special Edition - Safety and Wellness Marketing and Messaging

Higher Ed Special Edition - Safety and Wellness Marketing and Messaging

September 27, 2019

Generation Z is our most nervous generation (and let’s not even get started on their parents). Like so many schools, West Virginia University has seen an uptick in questions and comments around the topics of safety and wellness on campus. To try to alleviate fears and build trust, WVU created a comprehensive website, developed a year-long communications plan, and established new social media accounts. In this session, you’ll learn why it’s more important than ever not to shy away from these topics and how to recreate this effort on your campus.

Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks

Student Affairs Live - Rethinking College Student Development Theory Using Critical Frameworks

September 26, 2019

How can student affairs professionals bring critical perspectives to student development theory to better inform their student affairs practice?

On this episode of Student Affairs Live, host Keith Edwards speaks with Elisa Abes, Susan R. Jones, and D-L Stewart, editors of the new book Rethinking Student Development Theory Using Critical Frameworks. This episode will explore “third wave” theoretical perspectives, use those theories to critically examine common student development constructs, and examine implications for student affairs practice.

This free episode will air live on Wednesday, September 25 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.

Admissions Live - #NACAC19: What To Know Before You Go

Admissions Live - #NACAC19: What To Know Before You Go

September 10, 2019

The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference’s Local Advisory Committee and discuss what you shouldn’t miss at this year’s event.