Higher Ed Live
Admissions Live - #NACAC19: What To Know Before You Go

Admissions Live - #NACAC19: What To Know Before You Go

September 10, 2019

The National Association for College Admission Counseling’s (NACAC) National Conference will be held Sept. 26 – 28 in Louisville, KY. This premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC19, it is important to plan. On this episode of Admissions Live, we will meet the chairs of the conference’s Local Advisory Committee and discuss what you shouldn’t miss at this year’s event.

Marketing Live - Digital Engagement on Move-In Days

Marketing Live - Digital Engagement on Move-In Days

August 22, 2019

Digital campaigns around move-in days can drive serious social media engagement. They instantly make new students and parents feel connected to your institution. In this broadcast of Marketing Live, we’ll share successful campaign examples and discuss how to capitalize on this opportunity to grow audiences and share important messages.

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

August 21, 2019

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

August 8, 2019

Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of view.

Student Affairs Live - College Men and Masculinities

Student Affairs Live - College Men and Masculinities

August 1, 2019

Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more.

On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new book Men and Masculinities. This episode will discuss how student affairs professionals can put theory into practice to foster men’s transformative learning and development across their identities without reifying their privilege and dominance.

This episode is being promoted in partnership with ACPA’s Coalition on Men and Masculinities.

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

July 25, 2019

Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times.

On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This episode will explore how senior leaders in student affairs can effectively lead students, communities, and organizations effectively toward racial justice and decolonization.

Admissions Live - Secret Shopping College Admissions

Admissions Live - Secret Shopping College Admissions

July 23, 2019

You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.

Advancement Live - Shot List: How to make Video work for you

Advancement Live - Shot List: How to make Video work for you

July 19, 2019

These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater.

But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently?

In this Advancement Live broadcast, our guests will guide you through a “shot list” to make sure you’re making the right choices for the medium and giving your audience the kinds of quality video content that builds affinity and loyalty.

Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems

Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems

June 27, 2019

Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be.

In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem-solving is informing work in his new role at Arizona State and how consumer insights are a driving force in ASU’s Enterprise Marketing Hub.

Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool

Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool

June 27, 2019

It’s 4:20 p.m. Do you know where your prospective students are?

Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.

With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.