There’s a high school student who is a great fit for your institution, yet as she conducts her college search, she never really engages with your institution and enrolls elsewhere. Why? Because your digital presence didn’t meet her expectations. Expert Stephanie Geyer will explore the 2018 E-Expectations Trend Report data related to websites and search engine optimization while providing an overview of social, e-communications, and paid interactive marketing trends.
The National Association for College Admission Counseling’s (NACAC) National Conference will be held September 27 – 29 in Salt Lake City, Utah. Each year, the premier professional development and networking event for admission professionals and school counselors draws thousands of attendees from all over the world. To get the most out of #NACAC18, it is important to plan. On this episode of Admissions Live, we will meet the Conference Local Advisory Committee and discuss the do’s, don’ts, and Conference “hacks” you need to know before heading to Salt Lake City.
Marketing and communications professionals have become quite familiar with an array of studies highlighting the public's declining confidence in higher education. In this episode of Marketing Live, vice presidents from AAU (Association of American Universities), and CASE (The Council for Advancement and Support of Education) will take a deep dive into this topic. What are the root causes of this and other issues facing higher education? What are AAU and CASE doing as organizations to address the issue, and what can and should colleges and universities be doing? Finally, what specifically can marketers and communicators do to help their institutions better demonstrate higher ed's impact of transforming lives and society?
It’s no secret — recruitment travel is exhausting. Early mornings, late nights, limited time and options for meals; it all takes a physical and emotional toll on many a road warrior. But it doesn’t need to be this way. In this episode of Admissions Live, our guests focus on balance and travel wellness. Topics covered will include:
“Branding” is no longer a dirty word in Higher Education. The discipline is being embraced by all types and sizes of institutions and must be well understood by effective university marketing practitioners. Learn from two marketing communications leaders at vastly different institutions how to: - Discover your university’s true brand and implement a brand strategy that helps achieve university and department goals - Understand your brand architecture and how to tailor the brand for various units - Develop and launch a new brand identity/visual system - Align stakeholders to deliver and communicate in a brand-aligned way that elevates the university and all its divisions - Create tools and strategies that make it easy for units to produce professional, on-brand communications - Build consensus, buy-in and support among leadership, faculty, staff, students and alumni - Decide if you need to involve an agency, and how to work best with them if you do
As Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their Enrollment Management team, various Mongoose management strategies and methodology for identifying metrics, weekly reporting structures, and assigning projects to team members, and will share success, struggles, and opportunities associated with new product features.
Editors note - Apologies for the audio quality of this episode, which incurred some distortion in the YouTube stream recording, and also lost the very beginning of the talk.
Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.
Live from the Mongoose Elevate user retreat. Hear about how the economic, political and social changes in society are making the job of recruiting and retaining students more difficult – and more crucial – than ever before. Tune into this session on challenges and strategies for a constantly-changing era.
Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.
Student Affairs Live - Hello, I’m Student Affairs: Undergraduate Courses and MOOCs as an Introduction to the Profession
Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson, Brenda McKenzie, Darren Pierre, Erich Pitcher about courses on student affairs for undergraduate students. Panelists will discuss their experiences, different structures for these courses, student outcomes, and research on these courses. This free episode will air live on Wednesday, July 25 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs. If you have questions for our panelists, in advance of the episode please email email@example.com or tweet @KeithEPhD with your question and Keith will incorporate it into the dialogue. We will also take questions during the episode via the Twitter backchannel at #higheredlive.