Advancement Live - Senior Sendoff: Managing the Transition from Student to Alumnus

March 22, 2017

As May approaches, we’re preparing to welcome thousands of students into the alumni family. How do we ensure our newly minted alumni will stay engaged for life? What are some of the best programs to gather their post-graduation plans, communicate alumni benefits, and encourage them to stay connected?

In this episode of Advancement Live, Kim Brown speaks with student and young alumni engagement experts from Northwestern University and SUNY Cortland, as well as a strategist from iModules, about fresh ideas for connecting with soon-to-be graduates and recent alumni – with the goal of keeping them interested in their alma maters long after commencement.


Admissions Live - Avoiding Spring Burnout

March 21, 2017

It’s no secret that spring can be one of the busiest windows of time in the admissions cycle. Between spring break visits, yield events, spring recruitment travel, and all the while mentally maintaining two different classes, it’s easy to find ourselves and our student employees burning out. How can we best maintain great energy as we move into one of the most important times of year? How can we ensure our students are still getting the best service possible? And how can we make sure we still have a bit of time for ourselves?

In our broadcast, we'll discuss what feeds into the spring burnout, as well as some strategies to avoid the burnout and to maintain our focus all the way through May.


Marketing Live - Workflows & The Design Process

March 16, 2017

A common challenge for creative teams is managing the creative workflow. From project intake to managing client expectations to follow-up after a project is completed, most creative teams are better at creating than juggling timelines and approvals. Implementing an effective workflow process can be the difference happy creative teams (and clients) and utter mayhem. Learn from two veteran creatives and bring your questions about how to create the most effective project workflow for your shop.


Admissions Live - Effective Accepted Student Yield Strategies

March 7, 2017

May 1st is right around the corner and colleges and universities all over the country are working feverishly to earn commitments from their accepted students. In a time where students' "short lists" are longer than ever, creating and implementing effective accepted student yield strategies has become a point of emphasis, and competitive differentiation, in admissions.

In this episode of Admissions Live, we will sit down with Jennifer Fellinger, Vice President for Public Affairs and Marketing at Hope College, to discuss how Hope stays ahead of the curve with their innovative approach to yield-based communication and events.


Advancement Live - How To Promote Giving on Holidays (and Break Records)

March 2, 2017

On February 14, 2017, Holy Cross broke the all-time 24-hour giving record for all liberal arts colleges. With 6,100+ participants (far surpassing their goal of 4,000), the college raised $1.64 million dollars through their Valentine's Day themed challenge. In this episode of Advancement Live, Kim Brown chats with the team behind #ILoveHC about their decision to tie a giving day to a holiday, along with the key strategies behind their wildly successful day.


Student Affairs Live - Supporting & Engaging Graduate & Professional Students

March 2, 2017

Graduate students, medical students, law students, and postdoctoral fellows are uniquely situated constituents on college and university campuses. Whether they are recent undergraduates going straight through or full time staff returning for a post-baccalaureate credential, the diversity among and range of needs of graduate students is vast.

In what ways should colleges and universities support, engage, and develop their graduate students?
Which campus departments or divisions should primarily serve graduate students and address their unique needs?
How should student affairs specifically think purposefully about their work in supporting students beyond their undergraduate years?


Marketing Live - Sparking Creative Ideas in your Marketing Team

February 23, 2017

Higher ed marketing and communications demands long-term brilliance, not just one-off ideas. But how do you keep your team from getting “stuck”? In this episode of Marketing Live, we’ll discuss ways to foster a creative work environment. You’ll come away with tactics to implement with your team to help generate innovate ideas.


Admissions Live - Advancing Your Admissions Career

February 21, 2017

Many admission professionals take on a master's degree program early in their career; for others, the pursuit of an advanced degree might come later, alongside a significant amount of additional responsibilities and commitments. What are the pros and cons of this later start? How can one utilize advanced knowledge of the industry to complement one's education?

In this episode of Admissions Live, we'll break down some of the benefits and potential pitfalls of this educational timeline. We'll also speak to the pros and cons of pursuing a career at one college or university, and how to take full advantage of the networks at and beyond that institution to grow as a professional.


Higher Ed Live: Special Edition - Communications Gumbo: How Content, PR and Strategy Work Together

February 18, 2017

There are plenty of ingredients in a communications pro's pantry. Mixing flavors of earned media, PR and paid content with your organization's strategy can yield tasty results.

This presentation will cover various aspects of communications strategy including content production and curation, PR practice and select content marketing and corporate partnerships. I will take conference attendees through our process which includes:

Reviewing and adapting areas of strategic focus into "interesting" topics
Tracking topics in popular media and identifying earned media opportunities
Identifying and promoting faculty with area expertise (and ensuring coverage and support to faculty not directly associated with strategic topics) Producing content calendars aligned with strategic topics and marketing goals
Identifying opportunities for sponsored updates and other "quick wins"
Using various forms of content (social, multimedia, submitted) to make the most impact with limited resources
Tracking results of communications campaigns


Marketing Live - Media Panel: Higher Ed & The News

February 17, 2017

Hear from reporters and editors who specialize in covering higher education. Discuss best practices on everything from embargoed pitches and working with the editorial desk to responding to reporters during breaking news or sensitive situations. Bring all your questions on how best to get noticed by local and national media.