Admissions Live - Coordinating Stakeholders for Marketing Campaigns

February 20, 2018

Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today's episode dives into a behind-the-scenes look at successful campaigns to discuss:

Developing a collaborative partnership with stakeholders

Communication within cross-functional teams

Feedback metrics and their impact on future campaigns


Student Affairs Live - Racial Justice & Decolonization in Practice at ACPA

February 8, 2018

How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of the ACPA and ASHE Presidential Symposium on Racism, Recovery, and Racial Justice held last month?

On this episode of Student Affairs Live, host Heather Shea talks with ACPA leaders to discuss these topics and more as we prepare for the 2018 ACPA Convention in Houston next month. Joining Heather are Dr. Dre Domingue, Bill Huff, Lynn Huynh, Melissa Beard Jacob, Dr. Ray Plaza, and Dr. Richard Stevens, Jr.


Student Affairs Live - Disability in Higher Education: A Social Justice Approach

February 1, 2018

What do student affairs educators need to know to develop an approach to disability that moves beyond access and accommodation? For the students we work with on our campuses, how does disability interact with multiple aspects of their identity and experience in college? In this episode of Student Affairs Live, we answer these questions and more.


Admissions Live - New Research: Mythbusting Enrollment Marketing

January 30, 2018

Have you wondered what teens are thinking when they read — or ignore — recruitment messaging? Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices based on their needs and interests. In partnership with National Research Center for College & University Admissions (NRCCUA®), we present the third study in the Mythbusting series. This is the first study to focus on the complete enrollment marketing mix. On this episode of Admissions Live, Michael Stoner and Gil Rogers discuss highlights from the latest research. You’ll learn about teen’s frank opinions of tactics institutions use to reach and engage them. We’ll review the best channels for boosting visibility among prospective teen students. Plus, you’ll hear what drives them to apply to your institution.


Admissions Live - Facebook’s News Feed Changes

January 23, 2018

Facebook is once again updating their algorithm for the News Feed; according to a press release last week, the update is designed to “to help bring people closer together by encouraging more meaningful connections on Facebook”. With this update, people will see less public content, including news, video and posts from brands.


Student Affairs Live - Building Living-Learning Communities that Work: Advancing Design, Delivery, and Assessment

January 11, 2018

Many postsecondary institutions use living-learning communities (LLC) as a tool for recruitment, engagement, and retention. Current research illustrates that solely having an LLC is insufficient as a means towards realizing these outcomes. In this session, panelists will discuss proven strategies for helping students achieve outcomes often associated with LLCs and provide recommendations for design, delivery, and assessment. On this episode of Student Affairs Live, guest host Keith Edwards speaks with Karen Kurotsuchi Inkelas, Jody Jessup-Anger, and Matthew Mayhew about their research on LLCs. These scholars will discuss lessons that practitioners can use to improve the student outcomes from LLCs. This free episode will air live on Wednesday, January 10 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs.


Marketing Live - Communicating Careers

January 4, 2018

85% of students state the primary reason they're going to college is to get a better job. The evolving trends in the working world and expectations from employers makes it a challenging landscape to navigate. Learn how universities can best prepare students for their careers from Everette Fortner, University of Virginia's Associate Vice President of Career and Professional Development, and Darden School of Business professor.