Higher Ed Live
Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

Higher Ed Special Edition - Pop Culture Marketing: How Gonzaga Proved it Does Exist

August 21, 2019

In Spring 2019, Jimmy Kimmel and his producers dared to ask, “Does Gonzaga University even exist?” The team at GU proved just how real their school is using a coordinated content marketing strategy that capitalized on the late night comedian’s comments. Learn how they made the most of a trending moment.

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

Admissions Live - Non Traditional Perspectives on the Value of Higher Education

August 8, 2019

Recent events rocked higher ed including fraud rings, closures, consolidations, and dissolved ethics. Has the value of higher education changed as a result? Has traditional higher education been resisting change for years? Hear Dr. Lynn Priddy, Chris Onan, and Josh Dorsey discuss the state of higher ed today from personal and professional points of view.

Student Affairs Live - College Men and Masculinities

Student Affairs Live - College Men and Masculinities

August 1, 2019

Higher education continues to be concerned about the college success of college men, especially those from oppressed and minoritized identities. College men’s behavior has an impact on college students of all genders through conduct violations, sexual violence, alcohol and other substance use, and more.

On this episode of Student Affairs Live, host Keith Edwards speaks with Dan Tillapaugh and Brian McGowan, co-editors of the new book Men and Masculinities. This episode will discuss how student affairs professionals can put theory into practice to foster men’s transformative learning and development across their identities without reifying their privilege and dominance.

This episode is being promoted in partnership with ACPA’s Coalition on Men and Masculinities.

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

Student Affairs Live - Leading with a Racial Justice & Decoloniziation Lens

July 25, 2019

Senior student affairs leaders face important and difficult challenges as student and community activism pushes for more inclusive and socially just institutions of higher education. These leaders need knowledge, skills, and courage to lead in these tumultuous times.

On this episode of Student Affairs Live, host Keith Edwards speaks with Robin Holmes-Sullivan, Jamie Washington, Patty Perillo, Jacob Diaz, and Kent Porterfield as they reflect on their recent ACPA Institute on this topic. This episode will explore how senior leaders in student affairs can effectively lead students, communities, and organizations effectively toward racial justice and decolonization.

Admissions Live - Secret Shopping College Admissions

Admissions Live - Secret Shopping College Admissions

July 23, 2019

You’ve heard about secret shopping in the retail and restaurant industries, but what about college admissions? Hear about research that shopped 48 institutions and the lessons learned from marketing touchpoints to the application process.

Advancement Live - Shot List: How to make Video work for you

Advancement Live - Shot List: How to make Video work for you

July 19, 2019

These days, the camera is the new printing press: a full 80% of all internet traffic is video consumption. As more apps and platforms reward video content (and more of our bosses want something that’ll “go viral”), the pressure to produce moving pictures has never been greater.

But is video always the answer? Is there a risk of producing the wrong kinds of video pieces? And what kind of investment in resources and time does it take to produce the right kind of videos, consistently?

In this Advancement Live broadcast, our guests will guide you through a “shot list” to make sure you’re making the right choices for the medium and giving your audience the kinds of quality video content that builds affinity and loyalty.

Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems

Marketing Live - From Agency to EDU: Lessons in Solving Brand Problems

June 27, 2019

Everyone talking marketing is using five-syllable words. Why? Is it making the results better? Systems, processes, organizations, and relationships have a way of getting complicated. Adam Pierno is all about paring things back to their essentials to drive success, whatever that may be.

In this episode of Marketing Live, Adam will offer guidance to higher ed marketers on simplifying strategy and reaching your real audience. He will share how his experiences with the biggest brands in problem-solving is informing work in his new role at Arizona State and how consumer insights are a driving force in ASU’s Enterprise Marketing Hub.

Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool

Marketing Live - Cannabis and College: Recreational Cannabis as a marketing tool

June 27, 2019

It’s 4:20 p.m. Do you know where your prospective students are?

Join host Andrew Cassel with Ally McIllwraith and Jess Columbo as they discuss how brands include cannabis in their digital communication strategies.

With enrollment rates down it’s all hands on deck to find ways to stand out among the many schools offering affordably priced small classes taught by internationally renowned researchers on a modern campus with great views near a thriving cultural center.

Admissions Live - Closing Colleges and Universities: Helping Displaced Students Transfer Credits

Admissions Live - Closing Colleges and Universities: Helping Displaced Students Transfer Credits

June 24, 2019

If you are a college or university administrator today, chances are high that a displaced student from a closed institution will reach out to your college or university for help. Whether it’s an officially approved teach-out, articulation agreement, or standard credit transfer, helping displaced students can be a complicated undertaking. Should your institution step up to help these students? Do your administrators understand the considerations that must be made to ready your operations? What is the student’s state of mind? Is helping these students your responsibility as a higher ed leader? Get these questions and others answered as you listen to a conversation between Dr. Michael Horwitz, President of TCS Education, Travis Allen, President of Trident University International, and Joe Sallustio, COO of Claremont Lincoln University and host of this broadcast.

Student Affairs Live - Debunking the Myth of Job Fit

Student Affairs Live - Debunking the Myth of Job Fit

June 13, 2019

“Job Fit” is often a term used in search processes that can be used as a tool for exclusion, consciously and unconsciously. “Job Fit” can be a euphemism and code word for stereotypes and assumptions about others and help keep our individual and organizational fears, values, and culture free from critical examination.

On this episode of Student Affairs Live, host Keith Edwards speaks with Brian Reece, Vu Tran, Elliott Devore, and Gabby Porcaro, editors the book Debunking the Myth of Job Fit in Student Affairs and Higher Education. This episode will critically examine the idea of “job fit” and explore legal, ethical, and employment concerns related to race, class, gender, sexual orientation, and more.