Higher Ed Live: Special Edition - Are Social Media Campaigns for Admitted Students Over?

May 22, 2017

As we learn more about Generation Z — the first true generation of digital natives — it’s clear that these high school students are carefully curating their online presence. Are they curating so carefully that institutions lose the free marketing that comes with #UniversityXSaidYes on College Decision Day? Should we be investing time and resources into glitzy acceptance packets when an email — or Snapchat — will work?

Join host Daniella Nordin, digital engagement manager at Skidmore College, as she discusses new trends in social media campaigns with Eric Clark, director of admissions at Quincy College and Casey Thomas, associate director of digital engagement at Arizona State University.

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Higher Ed Live: Special Edition - Why Print in the Digital Age?

May 19, 2017

Why publish on paper when online stories are cheaper to produce, easier to disseminate and faster to circulate? The staff of Champion magazine, published by the National Collegiate Athletic Association and distributed online to a general audience and in print to college presidents, university athletics departments and college coaches, asks that question every day. In this webinar, Champion’s editor explains how the magazine uses research, readership surveys and quality content to make the right choices for its audience – and the steps Champion is taking to be ready for what comes next.

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Student Affairs Live - The Effects of Technology on Mental Health

May 17, 2017

A growing body of research from a variety of disciplines indicates that the widespread use of digital technology – including computers, the internet, video games, and smart phones – has a measurable, negative impact on the development and adaptation of the human brain, resulting in significant changes in our sleep, mood, concentration, memory and learning, as well as behaviors such as risk-taking and aggression. This effect appears to be more pronounced for the younger generation of so-called “digital natives.” This episode will explore the current research on this topic and the implications for the education and psychological development of college students.

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Admissions Live - When Technology Fails: Surviving when it all Goes Wrong

May 15, 2017

Five minutes to go, everything is planned, you're ready and prepared, and then...technology fail! Now what? Perhaps you are about to introduce students to a program like Naviance for the first time. Or maybe you are considering having a student-of-the-week take over your school’s Twitter account. You might simply be preparing to share a presentation in a room you’ve never been in before.

On this episode of Admissions Live, we sit down with Ross Wolfson, School Counseling Department Chair at Westborough High School, to discuss what could go wrong in situations like these, as well as what to consider beforehand and in the moment, so that when technology fails, you won't!

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Marketing Live - Snapchat & Instagram Stories

May 12, 2017

If you haven't added these to your social media toolbox, what are you waiting for?

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Advancement Live - Understanding Email Insights for Decision Making

May 9, 2017

Do you wonder how your email messages are performing? Are your communications hitting their mark? Or, are you turning people off to receiving emails from your institution? In this episode of Advancement Live, we’ll speak with the email lead at Cornell University and a strategist at iModules Software. They’ll discuss best practices for reviewing your email data on a regular basis. You’ll learn how you can use that data to change your email strategy for more successful outcomes.

Find out how Cornell used in-depth analysis to provide email authors with insights about email performance. They’ll share how much information is too much, and getting a handle on their email communications to alumni.

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Student Affairs Live - New Directions for Student Leadership

May 3, 2017

Launched in 2015, the New Directions for Student Leadership series “explores dimensions of the development of leadership in high school youth and college students to aid leadership educators who design educational courses and programs for students.” (Jossey-Bass, 2015). Series editors Dr. Kathy Guthrie and Dr. Susan Komives observe:

“The world today needs more and better leaders from all contexts able to work together on messy problems. We feel this New Directions series will provide current and relevant information for educators and administrators working with students of all ages to develop their leadership capacity and leader identity.”

On this episode of Student Affairs Live, host Heather Shea connects with Drs. Susan Komives, Kathy Guthrie, Josie Ahlquist, Corey Seemiller, and Dan Tillapaugh for a discussion about the series.

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Admissions Live - College Decision Day in America with Reach Higher

May 2, 2017

May 1st, College Decision Day in America, is upon us. So to is College Signing Day, an annual celebration for college-bound students started by Michelle Obama and her Reach Higher initiative. Through the bettermakeroom.org website and popular social media hashtags #BetterMakeRoom and #ReachHigher, Reach Higher has increased awareness on college access and affordability and inspired thousands of students to continue their education.

On this episode of Admissions Live, we sit down with Eric Waldo, Executive Director of Reach Higher, to talk about the current state of college access in America, the history of Reach Higher and the #BetterMakeRoom movement, new initiatives and much, much more.

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Advancement Live - Using Data to Understand Alumni Engagement - Part 2

April 25, 2017

The initial episode of this series focused on quantitative and qualitative research tools. We discussed how to reveal actionable insights into the behavior of alumni audiences. In this episode, we’ll take a deep dive into a case study from the Annual Fund files. Learn from the annual fund at University of Chicago Booth School of Business. Hear how Chicago Booth used a survey to understand alumni satisfaction and connection to their alma mater. We'll discuss how satisfaction and connection influence financial giving. We’ll cover research design, findings, and how to make decisions based on data.

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