Admissions Live - Maintaining Inbox Zero

March 20, 2018

Email is critical to our business practices. So much so that the French had to write into law that you don’t have to check your work email when you go home. Over the last twenty years, it has replaced countless old technologies. From the office memo to the phone call, we use email for mass and interpersonal communication. More recently, transactional email has become the ultimate nudge. Daily reminders and digests flood our inboxes morning and night. There is a huge variety of communication in our inboxes. It's no wonder we have trouble keeping things organized. Ashley Budd join Admissions Live host Nicole Lentine. Tune in to hear pro tips and tricks for achieving and maintaining the elusive "inbox zero."


Admissions Live - Student Activism: The Impact on College Admissions

March 7, 2018

The recent tragedy at Marjory Stoneman Douglas High School in Parkland, Florida has provoked a significant increase in student activism across the country and lead to questions about how this may affect college admissions. Many institutions have made public statements on the issue, ensuring prospective students that their admissions decisions would not be negatively impacted by discipline stemming from peaceful, lawful activism. On this episode of Admissions Live, we sit down with Stefanie Niles, Vice President for Enrollment Management at Dickinson College and NACAC President-Elect, and Eric Hoover, a senior writer at the Chronicle for Higher Education, to discuss this timely topic and how it may impact the future of college admissions.


Advancement Live - What Would Estonia Do?

March 5, 2018

Advancement Live is back with another new topic in our new format. Join Higher Ed Live hosts Andrew Gossen and Kim Infanti for a look at what is trending in university advancement shops.

This week: a recap of key insights from the Artificial Intelligence in Advancement Summit held at Cornell earlier this month. Plus, some thoughts about what higher ed advancement pros could learn about digital from the Republic of Estonia.


Admissions Live - What Accepted Students Want

February 27, 2018

As winter begins to slowly fade away, admission offices all over the country are planning and executing accepted student events, enhanced communication plans, and engagement activities. It’s yield season! More so than ever before, enrollment managers are asking the question – what do accepted students want? On this episode of Admissions Live, we sit down with three innovative, higher education professionals working with accepted students in different capacities but with the same goal; improving yield by deciphering what accepted students (and their parents) want.


Higher Ed Live: Special Edition - PR Pros 2018 CUPRAP Conference Preview

February 27, 2018

Learning is fun during the College and University Public Relations and Associated Professionals' (CUPRAP) three-day professional development conference. Attendees gain strategic insight and find out what’s trending in higher education communications. Learn how to strengthen your already pivotal role and boost awareness of your institution. Tune in as we preview the annual CUPRAP Conference, held this March in Lancaster, Pennsylvania.


Higher Ed Live: Special Edition - Organizing your MarComm Team for Success

February 27, 2018

When it comes to marketing communications teams, one size does not fit all. But no matter the size of your institution, the size of your team or whether you have a centralized or decentralized model, you can organize your team to successfully meet the needs of your institution. This webinar will address: Assessing your current team Determining your functional buckets (i.e.: Where do social and multimedia functions belong?) Breaking down silos Integrating workflow


Marketing Live - Redesign Done Right

February 23, 2018

Gearing up for a site redesign in 2018? Maybe this is your first big website project. More likely, you’ve been here before — say, five years ago, when you thought a fresh, responsive design, streamlined information architecture, and new content management system would transform your digital communications.

Flash forward to today, and you’re wondering whether it’s you or your technology as you face the organic sprawl that your site has, once again, become.

Join Marketing Live host Rob Zinkan and Voltaire Santos Miran, co-founder and co-owner of mStoner, Inc., as they discuss the things you need to know to set up your redesign project for success. You’ll learn how to use insights from data to justify a website redesign and how to create realistic expectations internally around cost, process, and community engagement.

We’ll share tips to help you set your redesign project priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration. And Voltaire will share the top mistakes that institutions usually make during the redesign process, and how to avoid them.


Admissions Live - Coordinating Stakeholders for Marketing Campaigns

February 20, 2018

Coordinating recruitment marketing campaigns is a significant undertaking that brings together various stakeholders and colleagues across our institutions. Incorporating both the voices and the skill sets of departments across campus, a collaborative team strives to strike a balance between meeting goals in a timely fashion and pushing the envelope with new creative ideas. Today's episode dives into a behind-the-scenes look at successful campaigns to discuss:

Developing a collaborative partnership with stakeholders

Communication within cross-functional teams

Feedback metrics and their impact on future campaigns


Student Affairs Live - Racial Justice & Decolonization in Practice at ACPA

February 8, 2018

How does one enact racial justice and decolonization in student affairs practice? What tools do student affairs educators need to effectively lead these conversations on their campuses? How will conversations at ACPA 2018 in Houston build on the work of the ACPA and ASHE Presidential Symposium on Racism, Recovery, and Racial Justice held last month?

On this episode of Student Affairs Live, host Heather Shea talks with ACPA leaders to discuss these topics and more as we prepare for the 2018 ACPA Convention in Houston next month. Joining Heather are Dr. Dre Domingue, Bill Huff, Lynn Huynh, Melissa Beard Jacob, Dr. Ray Plaza, and Dr. Richard Stevens, Jr.