Marketing Live - Becoming a Social-First University

November 16, 2018

Learn how West Virginia University went from forgotten to followed on social media. Five years ago, WVU’s social media accounts were an afterthought… and it showed. The staff wanted to change that. Now, they're a leader in higher ed social media. Tune in to find out how everything changed and why your university should make social media a bigger priority.

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Advancement Live - Big Time Giving Day Tactics for Small Budgets

November 8, 2018

You don’t need a large team or a huge budget to plan and execute a successful giving day for your institution. All it takes is some creative thinking and a bit of strategy to learn how to maximize your resources to achieve fundraising success. Join Mirko Widenhorn, iModules Strategic Consultant, as he discusses tips, strategies, and best practices for a successful Day of Giving. Plus, hear directly from the teams at Wentworth Institute of Technology and Hamline University to learn how they overcame the challenges of limited resources to unlock their Giving Day potential.

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Marketing Live - Crash Course in Design Thinking

October 26, 2018

What is design thinking, and how can you use to address challenges at your institution? This episode will provide a crash course in the five-step human-centered problem-solving framework that focuses on high-impact solutions that meet both stakeholder and institution needs. You’ll learn how to use design thinking in a higher education context and be able to apply it right away (no budget needed!) at your institution.

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Student Affairs Live - Collegiate Esports

October 26, 2018

It is estimated that esports will outpace traditional sports by the year 2022. Scholarships, academic majors, studios, arenas, competitions, and broadcast opportunities are appearing on an increasing number of college campuses. Why should we care? Who should organize? How do esports fit within the academic mission of the university? What research opportunities exist? What are the parallels and differences between esport and traditional sport? Find out the answers to these questions and more as host Tony Doody talks with Brandon Smith (The Ohio State), Deborah Grzybowski (The Ohio State), Taylor Schrodt (Electronic Gaming Federation), and AJ Dimick (University of Utah) to explain and explore the fast changing world of esports in higher education.

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Marketing Live - Get Ready for AMA Higher Ed

October 19, 2018

The annual AMA Symposium for the Marketing of Higher Education is November 4-7 in Orlando. The conference is the premier event in higher ed marketing, with more than 1,200 attendees expected. Headlined by top minds both inside and outside the higher ed community, the event focuses on the latest best practices, trends, and technologies to help marketers make an even bigger impact. In this episode of Marketing Live, members of the conference committee will preview AMA Higher Ed and explore critical issues to be addressed in Orlando.

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Higher Ed Live: Special Edition - SMSsummit Higher Ed Recap & Highlights

October 17, 2018

The SMSsummit team just wrapped up their 3rd annual Social Media Strategies Summit – Higher Education in NYC – a 3-day event jam-packed with case studies, social media insights, and great discussions among marketers. In this episode, #SMSsummit producer Breanna Jacobs will be joined by two event speakers, Jason Boucher of University of New Hampshire and Krista Berend of Texas A&M University, to talk about key learnings and highlights from the event.

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Admissions Live - Best Practies and Successes in Maximizing Yield with your Campus Visit Program

October 16, 2018

Colleges and universities are facing a problem – the pool for prospective students is declining. This means that institutions need to be creative in thinking about their admissions processes. The smartest way to manage enrollment is to get more students to visit campus and dive into the data from these visits. Easy scheduling, automated and simple communication plans, and robust data are the items that successful colleges and universities are turning to in order to meet and exceed enrollment goals. Ramon Blakley, Director of Admissions at Georgia College in Milledgeville, Georgia, has figured out and mastered the ingredients to this secret sauce. This live broadcast brings together Ramon and VisitDays CEO, Sujoy Roy, to talk about best practices and successes that occur through automating the campus visit.

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Higher Ed Live: Special Edition - Lessons Learned: 20 Years of PR

October 11, 2018

PR practitioners in colleges and universities face different circumstances, concerns and situations than their counterparts in other industries. Twenty years ago, a group of senior leaders in higher education PR recognized this and banded together to create a network of pros focused on college and university communicators. In this 20th anniversary webinar, two seasoned members of PRSA’s Counselors to Higher Education section will discuss the past, present and future of higher ed communications and marketing. What has changed? What skills and needs remain the same? And, what is on the horizon?

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Higher Ed Live: Special Edition - Why You Should Market to Working Adults

October 5, 2018

If you have ever lived with an 17 or 18 year old, you have seen the stacks and stacks of direct mail pieces from colleges. Most colleges and universities are comfortable marketing to this audience. But there is another, very large, market of working adults who also enroll in college. Find out why you should consider marketing to this audience and how it changes your strategy.

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Student Affairs Live - Late Night Programs

September 26, 2018

On this episode of Student Affairs Live, host Tony Doody talks with Cara White, Kaila Messerli, and Lauren Kuski to explore late night program success stories and share strategies to ensure diverse, accessible and inclusive programs. Other topics include: low cost programming ideas, campus collaborations, measuring success, marketing efforts, and infusing innovation. Please contribute to the conversation by emailing questions before the show to tony@higheredlive.com or by tweeting live during the show using the #higheredlive hashtag. We’ll do our best to incorporate questions from viewers (with attribution) into the live conversation.

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