The annual SUNYCUAD Conference is just around the corner from June 12-14 in beautiful Saratoga Springs, NY. SUNYCUAD supports the State University of New York and advancement professionals at its 64 campuses in the areas of alumni engagement, community outreach, development, public, and government relations, communications, and marketing. The conference is open to any professionals, public or private, who are looking for a low-cost, high-value professional development opportunity to learn and share best practices, build their professional network, and gain the inside track as they return to campus recharged, refocused, and ready to go. In this session members of the SUNYCUAD leadership team will preview this year’s conference, discuss critical issues that the attendees will explore, and reveal this year’s winners for the Awards for Excellence and the Charlton Scholars Awards.
When we roll out marketing campaigns in higher ed, what are we selling? Can we define the product we want people to buy? In this episode of Marketing Live, we speak with higher ed marketing experts about what schools are pitching to teens and secondary audiences.
Social class often goes unspoken or spoken about in coded language in higher education generally, and student affairs specifically. Yet, social class is an organizing principle, whether we pay attention to it or not, for those aspiring to attend, attending, graduating, teaching, and working in higher education.
On this episode of Student Affairs Live, host Keith Edwards speaks with Sonja Ardoin, Ph.D. and becky martinez, ed.d. co-authors of the new book Straddling Social Class in the Academy. This episode will discuss the lessons from the 26 narratives of students, faculty, and administrators from working class and poor backgrounds from the book and implications for student affairs practitioners, practice, and policy.
Marketing Live - A Primer on Podcasting: What to know before (and after) you start your institution’s podcast
From its introduction in the early 2000s, podcasting has experienced a rebirth in recent years. The medium featuring series such as Serial, Blackout, This American Life, and more is enjoying soaring popularity, due in part to its ability to fit into the busy lives of content consumers. The recent podcasting explosion is adding a new dimension to the marketing mix in every industry, including higher ed.
But should you be creating a podcast for your own institution? How can you stand out from the mix? What are the steps you should take before you begin, and what can you expect after you launch your series?
In this broadcast, you’ll learn from experienced higher ed podcasters about the challenges and do’s and don’ts of this old-but-new-again platform.
How often do we ask ourselves: who do I want to be? How do we make our career choices – including decisions about changing employers or even professions? How these choices possibly relate to a wider evolution of our professional areas? Is there any formula for career success?
Informed by his research on professional identities and inspired by the way we influence each other’s career paths, Dr. Serge Sych has invited three of his career influencers, star advancement professionals, Dr. Phil Conroy, Zarema Kasabieva and Andy Shaindlin for an eye-opening conversation on choices, career paths, and reaching our full potential as advancement professionals.
The Council for the Advancement of Standards in Higher Education (CAS) was founded 40 years ago in 1979. The organization now is much different than what it was when it originated. This year CAS will be publishing the 10th edition of the CAS Professional Standards for Higher Education as well as a number of new resources.
On this episode of Student Affairs Live, host Keith Edwards speaks with CAS President Gavin Henning, and two past-presidents Susan R. Komives and Laura Dean. This episode will discuss the origins of CAS, its evolution as an association, and how it currently serves higher education.
This free episode will air live on Wednesday, April 17 at 1 pm ET. To watch the archived video, just return to this page at any point after the episode airs.
In 2014, then First Lady, Michelle Obama launched the Reach Higher initiative to inspire every student, especially first-generation and low-income students, to take charge of their future and complete an education past high school. Higher Ed Live has been proud to support this initiative from the start.
Now in its fifth year, the Reach Higher program is helping students navigate the college-going process by (1) reaching students where they are at and celebrating their success on social media and through flagship events like College Signing Day; (2) raising awareness about helpful college access tools like FAFSA and Up Next resources; and (3) enhancing student support systems by building the capacity of the school counseling profession.
Marketing Live - The Often Forgotten: The Significance of Marketing Before, During and After a Crisis
Higher education has been no stranger to reputation issues, especially in the recent past. The approach to crisis management from a communications/PR/media relations has long been documented—and continues to be refined and elevated. The question of the hour—and of the episode—is: If and to what extent does Marketing fit into the management, response and measurement of the impact of such situations? You will learn the answer to this fundamental question and take away some real-world strategies and tactics that can get you started on a marketing playbook for your institution.
It’s crunch time in admissions. For many of us, what we do between now and move-in weekend can make or break our class. In the past, May 1 was somewhat of a time for celebration. The end of the marathon. Today, it’s more of a mile marker well ahead of the finish line.
This special edition of Admissions Live will bring together two industry experts on communication and yield strategies to discuss some tactical moves an admissions office can make today to immediately boost yield, minimize summer melt, and put themselves on more solid footing for the next class.
Professionals within higher education are divided on the concept of student consumerism – some have embraced treating the student as a consumer, and others are pushing back. In this episode of Admissions Live, Joe Sallustio will explore both perspectives regarding today’s students. Join us for a friendly discussion with guests Dr. Robert McManus and Dr. Jean Norris.