Higher Ed Live: Special Edition - Marketing to Students in a Multimedia Landscape

November 18, 2017

In this new media age, marketing strategies require more than traditional modes of storytelling. And social media engagement requires integrating a variety of media across multiple channels.

During this webinar, Heather Eidson will share best practices in producing and distributing quality and internally generated multimedia content to build student engagement and loyalty. Participants will learn to identify key multimedia techniques and social media strategies when marketing to students and learn about changes that new media communication technologies have brought to the media industry.

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Admissions Live - Improving your International Recruitment Strategy

November 16, 2017

56% of higher education institutions will struggle to meet recruitment targets due to visa/travel restrictions, according to the recent Global Higher Education Survey conducted by TERMINALFOUR. Colleges that are able to adapt to quickly shifting political and technological trends now have a big opportunity to build brand awareness and international student enrollment. That means taking international recruitment out of a strategic plan and putting it into action through multilingual websites, geo-targeted advertising, and much, much more.

On this episode of Admissions Live, we will be joined by Piero Tintori, CEO and Founder of TERMINALFOUR to explore ways colleges can differentiate themselves in international markets.

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Marketing Live - We Work in a Pay to Play World

November 14, 2017

Paying to play with content on social media may seem frustrating, but it's actually giving us more value than ever before. Gone are the days of relying on organic reach, especially for small institutions.

On this episode of Marketing Live, Abby Meyer joins us to share why paid content is an essential and valuable piece of your social media plan. Learn how boosted content and paid ads helped the University of Nebraska Medical Center exceed reach and engagement expectations on Facebook, while accomplishing a high return on investment. You will also hear about the importance of accurately targeting your audience for paid content – something that was crucial to UNMC’s success.

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Advancement Live - Online Giving Made Simple

November 13, 2017

Giving Tuesday and end-of-year giving are right around the corner, and generating donations for your institution means you need to drive donors to your giving form and get them through the process quickly and easily. In this episode of Advancement Live, Kim Infanti speaks with experts from Purdue, Fordham, and iModules as they share how to improve your online giving form and the donor experience. Learn how to create simple and personalized giving experiences at your institutions, and hear some ideas to drive traffic to and make it easier for potential donors to reach your giving form. Leave the episode with some easy changes you can implement to improve your online giving experience immediately!

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Student Affairs Live - Improving Policies for Transgender Students

November 8, 2017

Transgender college students face many barriers within higher education institutions. Student affairs professionals can be key to not only helping transgender students learn to navigate these barriers but also in working to remove barriers through policy change. On this episode of Student Affairs Live, host Keith Edwards speaks with Genny Beemyn, Kendra Malone, and Jodi Linley about how student affairs professionals can work to improve their own practices as individuals, through improving department and institutional policies, and shifting the broader institutional culture to better serve transgender students.

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Higher Ed Live: Special Edition - How to Incorporate Texting into your Existing Communication Plan

November 1, 2017

You know a mobile communication strategy has to be part of your admission marketing mix. Now it’s time to incorporate texting into your prospective student communication plan. On this episode of Higher Ed Special Edition, you’ll hear from enrollment pros who have taken on this task. The panel will discuss how to add text messaging in your current communication plan. Plus, what changes once text messaging in the mix.

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Marketing Live - AMA Higher Ed Preview

October 27, 2017

The annual AMA Symposium for the Marketing of Higher Education is coming up November 12-15. The conference provides an excellent opportunity to connect with more than 1,200 of your higher ed peers to hear industry trends and best practices, work through shared challenges, and discover fresh ways to engage your audiences. This episode of Marketing Live will start the #AMAHigherEd conversation early. Members of the conference committee will preview this year's symposium and discuss critical issues that attendees will explore.

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Admissions Live - New Students Digital Expectations: More Insights from e-Expectations 2017

October 20, 2017

More and more, admissions and marketing departments are collaborating to reach prospective students. They are using social media and making digital marketing investments. The paradigm is (finally) starting to shift. Tune in as marketing and enrollment experts, Stephanie Geyer and Gil Rogers join our broadcast. This week, we debate the best methods for reaching students. Plus, the panel discusses engagement strategies that combine digital marketing and social media.

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Advancement Live - What Will Alumni Affairs Look Like in 2027

October 17, 2017

This fall, we’re going to be thinking about the future on Advancement Live. For a strategic planning process to work, you need to focus on three things: how your audience is changing, how the world is changing, and how to best position yourself to deliver results. In this second episode in our 2027 series, we’re exploring communications. As we peer down the road and imagine our work ten years from now, we need to uncover the opportunities. We also need to know the challenges. We’ll discuss things we can stop doing and how we position our organizations now to thrive in the future.

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Marketing Live - Managing Content Contributors

October 12, 2017

Regardless of what tool you are using, the key to your content management system (CMS) is the content contributor. People say, “Content is king!” but we know it’s the person creating content wearing the crown. You can help your content contributors by applying good governance practices. Having a system that runs smoothly is possible, and when it does, you get the best content produced efficiently. On this episode of Marketing Live you’ll hear best practices and lessons learned. Rethink your content strategy workflows to support contributors and get great content results.

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