Higher Ed Special Edition - Circling the Wagons - A Championship-Winning Approach to Texting

August 11, 2018

As Chris Berman often says, "No one circles the wagons like the Buffalo Bills". Well, the wagons cannot be circled without good coaching, direction, and leadership. In this session, Joe will discuss how Florida Southern College earned buy-in from their Enrollment Management team, various Mongoose management strategies and methodology for identifying metrics, weekly reporting structures, and assigning projects to team members, and will share success, struggles, and opportunities associated with new product features.

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Higher Ed Special Edition - Keynote Panel: Addressing Challenges

August 7, 2018

Editors note - Apologies for the audio quality of this episode, which incurred some distortion in the YouTube stream recording, and also lost the very beginning of the talk.

Live from the Mongoose Elevate user retreat and held on the south patio of the historic urban resort and conference center, Jaschik will moderate the discussion surrounding challenges and strategies for a constantly changing era.

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Higher Ed Special Edition - Higher Ed: Challenged as Never Before

August 7, 2018

Live from the Mongoose Elevate user retreat. Hear about how the economic, political and social changes in society are making the job of recruiting and retaining students more difficult – and more crucial – than ever before. Tune into this session on challenges and strategies for a constantly-changing era.

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Marketing Live - Neuromarketing in Higher Education

August 1, 2018

Neuromarketing is the application of neuroscience to marketing. In this episode of Marketing Live, neuromarketing expert Roger Dooley will explain how to apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. Roger brings a unique perspective on higher education, having co-founded College Confidential. He will provide practical insights on the importance of appealing to the non-conscious mind and illustrate how enrollment marketers should do that in person, on the web, and in other media.

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Student Affairs Live - Hello, I’m Student Affairs: Undergraduate Courses and MOOCs as an Introduction to the Profession

July 26, 2018

Many student affairs professionals were guided into the profession through their undergraduate involvement or mentors suggesting the field. Recently, student affairs courses for undergraduate students have become more prevalent. What are the various structures for these courses? What are the benefits and challenges for students and instructors? What are the outcomes? On this episode of Student Affairs Live, guest host Keith Edwards speaks with Eric Archer, Amy Dinise-Halter, Susan Iverson, Brenda McKenzie, Darren Pierre, Erich Pitcher about courses on student affairs for undergraduate students. Panelists will discuss their experiences, different structures for these courses, student outcomes, and research on these courses. This free episode will air live on Wednesday, July 25 at 1 p.m. ET. To watch the archived video, just return to this page at any point after the episode airs. If you have questions for our panelists, in advance of the episode please email keith@higheredlive.com or tweet @KeithEPhD with your question and Keith will incorporate it into the dialogue. We will also take questions during the episode via the Twitter backchannel at #higheredlive.

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Admissions Live - Training the Next Generation of Admission Professionals

July 18, 2018

Summer is the time when we look towards the upcoming higher ed year. In the world of enrollment management, this includes on-boarding new staff and retraining veterans on processes and procedures. On this episode of Admissions Live, we discuss the things you need to do to prepare as we help encourage, educate, and promote the enrollment management leaders of tomorrow.

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Marketing Live - Elevate your Social Media Strategy

July 13, 2018

Optimize your social strategy by understanding who your audience is and what makes them tick. This episode will focus on creating engaging content, top social media tools/resources, analytics, spending your marketing dollars in the digital space, leveraging campus partnerships, working with students, incorporating your mascot and taking a closer look at Snapchat vs. Instagram Stories. Learn how to tell your university’s story digitally from one of the nation’s leading social and digital media teams out of Colorado State University. CSU Social has earned a Webby Award and are Shorty Award finalists CSU’s Facebook and Instagram accounts have been named the most engaging university social accounts by Rival IQ and HubSpot, respectively.

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Marketing Live - DNA-based Positioning: Lessons from Silicon Valley

June 29, 2018

DNA is at the root of everything — in people as well as companies — when it comes to competitive advantage. In this episode of Marketing Live, Andy Cunningham, author of Get to Aha!: Discover Your Positioning DNA and Dominate Your Competition, will discuss the positioning framework that she has developed over decades of working with technology companies in Silicon Valley. During this time, Andy has been at the forefront of tech and innovation, and she’ll share how lessons from these experiences can apply to higher education.

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Admissions Live - Redesigning the Student Experience

June 27, 2018

Today’s prospect market requires higher education institutions to change their mindsets on how they approach student recruitment and retention. This necessary paradigm shift is leading efforts to “redesign the student experience,” which involves using new ways of thinking to create a consistent, cohesive, and compelling journey for students throughout the entire student lifecycle—from their first touchpoint as a prospect through graduation.

In this Higher Ed Live podcast episode, TargetX CEO Sasha Peterson will outline the organizational shifts and best practices institutions should consider in creating a seamless student experience across campus.

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Admissions Live - Personalized Acceptance Videos

June 19, 2018

Personalizing your admissions decision notifications can be a step forward in cutting through the noise of today’s application process, but utilizing such a solution comes with a massive need for foresight, planning, and collaboration. Today’s episode dives into a behind-the-scenes look at developing such videos to discuss: Developing a collaborative partnership with stakeholders Challenges and surprises throughout developing such a campaign Impact and analytics resulting from this acceptance notification change On this episode of Admissions Live, we sit down with Andrew Cevasco. Andrew is associate director of events and marketing at Loyola University Maryland. We’ll discuss the journey an institution navigates when committing to utilizing personalized acceptance videos.

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